# Advice Line with Monica Nassif of Mrs. Meyer's

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-01-22
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-22-advice-line-with-monica-nassif-of-mrs-meyers

## Summary

Monica Nassif, founder of Mrs. Meyer's Clean Day, joins Guy Raz to advise three early-stage founders on scaling challenges. She advises Allison Hombres of Encelia Hair to leverage authentic video content and micro-influencers to market her innovative wigs, and Nick Harmon of Randimals to focus on US retail expansion and supply chain discipline before pursuing international growth or IP deals. For Ben Rothenhafer of Chandelier Cleaning, VA, she emphasizes doing the math on market size and hiring autonomous talent before attempting to scale the service business.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-22-advice-line-with-monica-nassif-of-mrs-meyers#t=0) Introduction: Monica Nassif and Brand Authenticity
- [5:27](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-22-advice-line-with-monica-nassif-of-mrs-meyers#t=327) Advice for Encelia Hair: Marketing and Manufacturing
- [17:41](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-22-advice-line-with-monica-nassif-of-mrs-meyers#t=1061) Advice for Randimals: Retail Focus and Supply Chain
- [28:58](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-22-advice-line-with-monica-nassif-of-mrs-meyers#t=1738) Advice for Chandelier Cleaning, VA: Scaling and Hiring
- [37:43](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-22-advice-line-with-monica-nassif-of-mrs-meyers#t=2263) Monica Nassif on Mrs. Meyer's Growth and Discipline

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Mrs. Meyer's Clean Day (product)
- Encelia Hair (company)
- Randimals (company)
- Chandelier Cleaning, VA (company)
- Ripley's Believe It or Not (company)
- U.S. Bank (company)
- Caldrea (product)
- Williams Sonoma (company)
- Essie Johnson (company)
- Whole Foods (company)
- Target (company)
- Walmart (company)
- Kroger (company)
- Meta (company)
- TikTok (company)
- Google (company)

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- [075: Launch a Product Big, with Host of QVC & ShopHQ](https://hardwarepodcasts.com/podcast/product-startup/2021-05-12-075-launch-a-product-big-with-host-of-qvc-shophq) (Product Startup)
- [#66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-25-66-sharing-is-caring-how-alison-cayne-havens-kitchen-share-cooking-confidence-an) (The Startup CPG Podcast)
- [Founder Feature: Hannah Perez of SEEQ Supply](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-13-founder-feature-hannah-perez-of-seeq-supply) (The Startup CPG Podcast)
- [92: We’ve Hit Our Ceiling](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-12-92-weve-hit-our-ceiling) (Thoroughly Considered)

## Citing this page

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