# Advice Line with Jack Conte of Patreon (December 2024)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-01-08
- Length: 53m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-08-advice-line-with-jack-conte-of-patreon-december-2024

## Summary

Patreon co-founder and CEO Jack Conte joins Guy Roz to advise three early-stage founders on marketing and community building. Zac Parsons of Honey Moon Coffee Co. proposes a coffee subscription for newlyweds, receiving advice to prioritize speed of iteration and target the wedding industry rather than competing with established coffee brands. Rowena Shira of Eat2Explore seeks to expand her international cooking kits to adults, with suggestions to leverage existing customers through adult-themed kits like cocktails. Finally, Melissa Spitz of Adventures in Handwriting discusses breaking into schools, with advice to focus on brand building and bottom-up adoption by teachers to create market pressure.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-08-advice-line-with-jack-conte-of-patreon-december-2024#t=0) Introduction: Jack Conte and Patreon's Community Philosophy
- [8:54](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-08-advice-line-with-jack-conte-of-patreon-december-2024#t=534) Zac Parsons and Honey Moon Coffee Co. Subscription Idea
- [23:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-08-advice-line-with-jack-conte-of-patreon-december-2024#t=1415) Rowena Shira and Eat2Explore Expanding to All Ages
- [38:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-08-advice-line-with-jack-conte-of-patreon-december-2024#t=2315) Melissa Spitz and Adventures in Handwriting School Entry
- [50:41](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-08-advice-line-with-jack-conte-of-patreon-december-2024#t=3041) Jack Conte's Advice on Decision Making and Follow-Up

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

early-stage companies

## Mentioned

- Patreon (company)
- Honey Moon Coffee Co. (company)
- Evansville Coffee Company (company)
- Eat2Explore (company)
- Adventures in Handwriting (company)
- U.S. Bank (other)
- Popla Moose (other)
- Zola (company)
- Onyx Coffee (company)
- Blue Bottle (company)
- Starbucks (company)
- Blue Apron (company)
- Kiwi Crate (company)
- Figma (company)
- Pixar (company)
- Grateful Dead (other)

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- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [Afterschool Podcast, Episode 9 - Rusty Meadows (10/21)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-05-afterschool-podcast-episode-9-rusty-meadows-10-21) (Core77 Podcast)
- [051: Launching a turmeric-based alternative to coffee, Samantha & Elaine of Midas Cup](https://hardwarepodcasts.com/podcast/product-startup/2017-05-02-051-launching-a-turmeric-based-alternative-to-coffee-samantha-elaine-of-midas-cu) (Product Startup)
- [Create All-Natural Cocktails in 2 Minutes with Steep't](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-04-12-create-all-natural-cocktails-in-2-minutes-with-steept) (The Startup CPG Podcast)

## Citing this page

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