# Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-12-11
- Length: 43m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-11-advice-line-with-scott-tannen-of-boll-branch-and-jamie-siminoff-of-ring

## Summary

Scott Tannen of Boll & Branch and Jamie Siminoff of Ring join Guy Raz to advise three early-stage founders. They discuss the trade-offs of bootstrapping versus venture capital for Q for Quinn, the strategic positioning of L Cubed Lifestyle against sunscreen rather than apparel, and expanding the market for Knox Provisions binoculars beyond traditional outdoor channels.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-11-advice-line-with-scott-tannen-of-boll-branch-and-jamie-siminoff-of-ring#t=0) Introduction and Guest Updates
- [6:25](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-11-advice-line-with-scott-tannen-of-boll-branch-and-jamie-siminoff-of-ring#t=385) Advice for Q for Quinn on Bootstrapping and Growth
- [18:24](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-11-advice-line-with-scott-tannen-of-boll-branch-and-jamie-siminoff-of-ring#t=1104) Advice for L Cubed Lifestyle on Positioning and Margins
- [29:20](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-11-advice-line-with-scott-tannen-of-boll-branch-and-jamie-siminoff-of-ring#t=1760) Advice for Knox Provisions on Market Expansion
- [41:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-11-advice-line-with-scott-tannen-of-boll-branch-and-jamie-siminoff-of-ring#t=2490) Closing Advice and Reflections

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

early-stage companies, companies scaling up, large enterprises

## Mentioned

- Ring (company)
- Q for Quinn (company)
- L Cubed Lifestyle (company)
- Knox Provisions (company)
- Howard Stern (other)
- REI (company)
- Amazon (company)

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## Citing this page

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