# Advice Line with Jane Wurwand of Dermalogica (December 2024)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-12-04
- Length: 52m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-04-advice-line-with-jane-wurwand-of-dermalogica-december-2024

## Summary

Jane Wurwand, co-founder of Dermalogica, joins Guy Raz to advise three early-stage founders on scaling physical product businesses. Camille Hardy of Chunky Vegan seeks advice on scaling a refrigerated, glass-jarred baby food brand without compromising quality or sustainability. Molly Brubaker of Baby Booty discusses the challenges of managing two studios and building a community-focused fitness brand for parents. Sarah Wyman of Paradis Sport debates whether to expand from performance underwear into sports bras, with Wurwand advising focus on the core niche.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-04-advice-line-with-jane-wurwand-of-dermalogica-december-2024#t=0) Introduction: Jane Wurwand and Dermalogica
- [4:18](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-04-advice-line-with-jane-wurwand-of-dermalogica-december-2024#t=258) Dermalogica's Launch Strategy: 27 Products and Education
- [8:23](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-04-advice-line-with-jane-wurwand-of-dermalogica-december-2024#t=503) Camille Hardy and Chunky Vegan: Scaling Baby Food
- [23:15](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-04-advice-line-with-jane-wurwand-of-dermalogica-december-2024#t=1395) Molly Brubaker and Baby Booty: Community and Expansion
- [38:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-04-advice-line-with-jane-wurwand-of-dermalogica-december-2024#t=2320) Sarah Wyman and Paradis Sport: Product Line Expansion

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Dermalogica (company)
- Chunky Vegan (company)
- Baby Booty (company)
- Paradis Sport (company)
- Sephora (company)
- Erewhon (company)
- Kroger (company)
- Whole Foods (company)
- Farmer's Dog (company)
- Lululemon (company)
- Alo (company)
- Spanx (company)
- Dartmouth College (company)
- Stanford (company)

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- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [Investor Spotlight: Consumer Psychology, Channel Strategy, and What Actually Makes Brands Win — David Bell, Idea Farm Ventures](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-13-investor-spotlight-consumer-psychology-channel-strategy-and-what-actually-makes) (The Startup CPG Podcast)
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## Citing this page

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