# Advice Line with Stacy Madison of Stacy’s Pita Chips

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-10-16
- Length: 54m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-10-16-advice-line-with-stacy-madison-of-stacys-pita-chips

## Summary

Stacy Madison, founder of Stacy’s Pita Chips, joins Guy Raz on the Advice Line to answer questions from three early-stage entrepreneurs. She advises Sam Cagle of Dough Guy on scaling his pizza steel brand beyond his personal Instagram persona, Alex Hildebrandt of Suyo Pisco on building brand awareness for an unknown spirit category, and Stephanie Stuckey of Stuckey’s on revitalizing her family’s 88-year-old pecan candy business for younger consumers.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-10-16-advice-line-with-stacy-madison-of-stacys-pita-chips#t=0) Introduction: Stacy Madison and the Advice Line Format
- [2:07](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-10-16-advice-line-with-stacy-madison-of-stacys-pita-chips#t=127) Stacy Madison’s Journey: From Food Cart to Pepsi Exit
- [10:03](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-10-16-advice-line-with-stacy-madison-of-stacys-pita-chips#t=603) Advice for Dough Guy: Scaling a Personal Brand into a Company
- [23:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-10-16-advice-line-with-stacy-madison-of-stacys-pita-chips#t=1422) Advice for Suyo Pisco: Branding an Unknown Spirit Category
- [37:36](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-10-16-advice-line-with-stacy-madison-of-stacys-pita-chips#t=2256) Advice for Stuckey’s: Revitalizing a Heritage Candy Brand

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies, companies scaling up, established companies

## Mentioned

- Stacy’s Pita Chips (product)
- Pepsi (company)
- Dough Guy (product)
- Dave Portnoy (other)
- Suyo Pisco (product)
- Stuckey’s (product)
- Sweet Green (company)
- Evolution Juice (company)
- David’s Bars (product)

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- [Founder Feature: Marilyn Yang of Popadelics](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-11-founder-feature-marilyn-yang-of-popadelics) (The Startup CPG Podcast)
- [#48 Just TOAST-IT! Data-first, customer-focused, and expanding into Publix with Mafe & Coco](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-06-14-48-just-toast-it-data-first-customer-focused-and-expanding-into-publix-with-mafe) (The Startup CPG Podcast)
- [Founders Feature: Lucy Dana of One Trick Pony](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-21-founders-feature-lucy-dana-of-one-trick-pony) (The Startup CPG Podcast)
- [#59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-08-30-59-welcome-to-the-oat-haus-celebrity-collaboration-sprouts-launch-and-mental-hea) (The Startup CPG Podcast)

## Citing this page

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