# Advice Line with Randy Hetrick of TRX

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-09-25
- Length: 52m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-25-advice-line-with-randy-hetrick-of-trx

## Summary

TRX founder Randy Hetrick joins Guy Raz to discuss his journey from selling a controlling interest in TRX to buying it back, and his new mobile gym venture, Outfit. Hetrick advises three early-stage founders: Paige Say of Benny on navigating a major Target launch without over-leveraging; Kerri Jones of Peaked Pies on selecting strategic investors for her franchise expansion; and Catherine Perry of Adapt Apparel on whether to narrow focus or scale her adaptive clothing brand.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-25-advice-line-with-randy-hetrick-of-trx#t=0) Introduction: Randy Hetrick and Outfit
- [8:12](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-25-advice-line-with-randy-hetrick-of-trx#t=492) Advice for Benny: Target Launch and Financing
- [24:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-25-advice-line-with-randy-hetrick-of-trx#t=1457) Advice for Peaked Pies: Choosing Strategic Investors
- [38:31](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-25-advice-line-with-randy-hetrick-of-trx#t=2311) Advice for Adapt Apparel: Focus vs. Scale
- [50:16](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-25-advice-line-with-randy-hetrick-of-trx#t=3016) Randy's Advice to His Younger Self

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up, early-stage companies

## Mentioned

- TRX (product)
- Outfit (company)
- Benny (company)
- Peaked Pies (company)
- Adapt Apparel (company)
- Target (company)
- Costco (company)
- Monster Energy (company)
- Red Bull (company)
- U.S. Bank (company)
- Clavio (company)
- Away (company)
- Patrick Ta (company)
- Dollar Shave Club (company)
- Smart Sweets (company)
- Dick's Sporting Goods (company)
- Panera (company)
- Dave's Hot Chicken (company)
- Lululemon (company)
- Soul Cycle (company)

## Related episodes from other shows

- [How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-10-10-how-to-ask-someone-to-invest-in-your-cpg-brand-with-faves-ryan-raish) (The Startup CPG Podcast)
- [Founder Feature: Erica Groussman of Trubar](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-12-05-founder-feature-erica-groussman-of-trubar) (The Startup CPG Podcast)
- [From Hand Sanitizer to Tomato Sauce - How Sauz Went From 10 Doors to 3,500 in a Year](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-29-from-hand-sanitizer-to-tomato-sauce-how-sauz-went-from-10-doors-to-3-500-in-a-ye) (The Startup CPG Podcast)
- [#169 - "How to Take Advice" with Nikhil Arora](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-12-169-how-to-take-advice-with-nikhil-arora) (The Startup CPG Podcast)
- [Founder Feature: Max Luthy of Plink!](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-18-founder-feature-max-luthy-of-plink) (The Startup CPG Podcast)

## Citing this page

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