# Advice Line with Bobbi Brown of Jones Road Beauty

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-09-18
- Length: 45m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-18-advice-line-with-bobbi-brown-of-jones-road-beauty

## Summary

Bobbi Brown, founder of Bobbi Brown Cosmetics and Jones Road Beauty, joins Guy Raz to advise three early-stage entrepreneurs: Mark Soklowski of Cabbage Labs, Abby Rose of AbbyRose, and Henry Davis of Tannin Oral Care. Brown discusses her decision to launch Jones Road at age 62 after a 25-year non-compete with Estée Lauder expired, emphasizing her desire to create simple, effective clean makeup. She advises Mark on scaling his cabbage-based muscle rub CabDab by using smaller samples and local PR, and suggests AbbyRose diversify its live-stream sales model by featuring other faces. Finally, she counsels Henry on expanding Tannin Oral Care’s niche mouth rinse beyond coffee drinkers by positioning it within the broader wellness and oral microbiome movement.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-18-advice-line-with-bobbi-brown-of-jones-road-beauty#t=0) Introduction and Bobbi Brown's Return
- [3:19](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-18-advice-line-with-bobbi-brown-of-jones-road-beauty#t=199) Launching Jones Road After Estée Lauder Non-Compete
- [8:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-18-advice-line-with-bobbi-brown-of-jones-road-beauty#t=515) Mark Soklowski and Cabbage Labs CabDab
- [18:29](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-18-advice-line-with-bobbi-brown-of-jones-road-beauty#t=1109) Abby Rose and AbbyRose Phone Cases
- [32:16](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-18-advice-line-with-bobbi-brown-of-jones-road-beauty#t=1936) Henry Davis and Tannin Oral Care Mouth Rinse
- [44:46](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-18-advice-line-with-bobbi-brown-of-jones-road-beauty#t=2686) Final Advice: Learning to Breathe and Let Go

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

founders before launch, early-stage companies

## Mentioned

- Jones Road Beauty (company)
- Bobbi Brown Cosmetics (company)
- Estée Lauder (company)
- Cabbage Labs (company)
- CabDab (product)
- AbbyRose (company)
- Tannin Oral Care (company)
- Tannin Mouth Rinse (product)

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## Citing this page

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