# Advice Line with Dave Weiner of Priority Bicycles

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-09-11
- Length: 55m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-11-advice-line-with-dave-weiner-of-priority-bicycles

## Summary

Priority Bicycles founder and CEO Dave Weiner joins Guy Raz to answer questions from three early-stage founders: Dave Lanning of Dave's Coffee, Alex Plant of Kin Loch Farmstead, and Sabrina Garcia of Idaho Barkery. Weiner discusses Priority Bicycles' strategy of using belt drive technology and PR to maintain sales in a declining market, while advising callers on national distribution, work-life balance, and B2B sales channels. The conversation highlights specific decisions regarding inventory management, website segmentation for fleet sales, and the importance of educating consumers about unique products like coffee milk and custom dog treats.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-11-advice-line-with-dave-weiner-of-priority-bicycles#t=0) Introduction: Dave Weiner and Priority Bicycles Market Context
- [9:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-11-advice-line-with-dave-weiner-of-priority-bicycles#t=575) Dave Lanning and Dave's Coffee: National Distribution Strategy
- [27:06](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-11-advice-line-with-dave-weiner-of-priority-bicycles#t=1626) Alex Plant and Kin Loch Farmstead: Scaling vs. Lifestyle Balance
- [41:47](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-11-advice-line-with-dave-weiner-of-priority-bicycles#t=2507) Sabrina Garcia and Idaho Barkery: B2B Sales and Custom Branding
- [53:50](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-11-advice-line-with-dave-weiner-of-priority-bicycles#t=3230) Weiner's Leadership Advice: Being Right vs. Getting It Right

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Priority Bicycles (company)
- Dave's Coffee (company)
- Kin Loch Farmstead (company)
- Idaho Barkery (company)
- U.S. Bank (company)
- Kickstarter (other)

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- [#118 From Bicycle Beginnings to Global Recognitions with Chlorophyll Water Founder, Matt Levine](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-12-12-118-from-bicycle-beginnings-to-global-recognitions-with-chlorophyll-water-founde) (The Startup CPG Podcast)
- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [Marketing Lessons Learned with Fraser Vaage, Founder of Snik](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-08-31-marketing-lessons-learned-with-fraser-vaage-founder-of-snik) (Predictable Designs Podcast)
- [078: Selling Products Direct to End-Users via Shopify](https://hardwarepodcasts.com/podcast/product-startup/2021-06-02-078-selling-products-direct-to-end-users-via-shopify) (Product Startup)
- [Poppilu's Founder Melanie Kahn Is As Bold As Her Lemonade](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-02-01-poppilus-founder-melanie-kahn-is-as-bold-as-her-lemonade) (The Startup CPG Podcast)

## Citing this page

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