# Advice Line: Playing to Your Strengths

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-09-04
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-04-advice-line-playing-to-your-strengths

## Summary

Guy Raz is joined by Troy Carter, Joe Gebbia, and Sadie Lincoln to advise callers on leveraging their business strengths. Honor from Dosey seeks advice on celebrity partnerships for her pill organizer brand, while RV from ProltUp Optics asks how to scale his South African optics company into mass retail. Finally, Genevieve from Go Sail Virgin Islands discusses scaling her sailing instruction business and hiring for technical sales roles.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-04-advice-line-playing-to-your-strengths#t=0) Introduction and Dosey: Celebrity Partnerships
- [18:21](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-04-advice-line-playing-to-your-strengths#t=1101) ProltUp Optics: Scaling and Retail Strategy
- [29:55](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-04-advice-line-playing-to-your-strengths#t=1795) Go Sail Virgin Islands: Hiring and Scaling

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies, companies scaling up, established companies

## Mentioned

- Dosey (product)
- ProltUp Optics (company)
- Go Sail Virgin Islands (company)
- Barre3 (company)
- Airbnb (company)
- Adam Factory (company)
- Thrive Market (company)
- Hex Clad (product)
- Whip Me (product)
- Sun Bum (product)

## Related episodes from other shows

- [92: We’ve Hit Our Ceiling](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-12-92-weve-hit-our-ceiling) (Thoroughly Considered)
- [079: How To Start Selling Your Product Then Scale](https://hardwarepodcasts.com/podcast/product-startup/2021-06-09-079-how-to-start-selling-your-product-then-scale) (Product Startup)
- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [Episode 336: Take the hug…](https://hardwarepodcasts.com/podcast/making-it/2021-12-24-episode-336-take-the-hug) (Making It)
- [Episode 201: Tipping Point](https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-04-advice-line-playing-to-your-strengths. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.