# Advice Line with Tim Ferriss

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-08-28
- Length: 46m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-28-advice-line-with-tim-ferriss

## Summary

Tim Ferriss joins Guy Raz to advise three early-stage founders on scaling challenges. Lauren Menard of GOB discusses scaling biodegradable mycelium earplugs across music venues and DTC sleep markets. Emily of EB & Co weighs the growth of wholesale orders against her dominant brick-and-mortar revenue after a viral Taylor Swift moment. Kimberly Becker of K. Becker Designs explores shifting her sustainable clothing brand from inventory to a pre-order model to reduce waste.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-28-advice-line-with-tim-ferriss#t=0) Introduction: Tim Ferriss and Coyote Card Game
- [8:16](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-28-advice-line-with-tim-ferriss#t=496) GOB: Scaling Mycelium Earplugs in Venues and DTC
- [22:37](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-28-advice-line-with-tim-ferriss#t=1357) EB & Co: Wholesale Growth vs. Brick-and-Mortar Revenue
- [32:58](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-28-advice-line-with-tim-ferriss#t=1978) K. Becker Designs: Shifting to Pre-Order Model
- [44:09](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-28-advice-line-with-tim-ferriss#t=2649) Tim Ferriss: Advice for Founders and Mental Health

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- GOB (product)
- Coyote (product)
- EB & Co (company)
- K. Becker Designs (company)
- Propercloth (company)
- Liquid Death (company)
- Monster Energy (product)
- Taylor Swift (other)

## Related episodes from other shows

- [Founder Feature: Max Luthy of Plink!](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-18-founder-feature-max-luthy-of-plink) (The Startup CPG Podcast)
- [92: We’ve Hit Our Ceiling](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-12-92-weve-hit-our-ceiling) (Thoroughly Considered)
- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [#258 - How Dossier Disrupted the Fragrance Industry](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-07-21-258-how-dossier-disrupted-the-fragrance-industry) (The Startup CPG Podcast)
- [59: I’ve Always Wanted to Do a Bleep](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep) (Thoroughly Considered)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-28-advice-line-with-tim-ferriss. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.