# Advice Line with Troy Carter of Atom Factory

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-07-24
- Length: 43m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-07-24-advice-line-with-troy-carter-of-atom-factory

## Summary

Troy Carter, founder of Atom Factory, joins Guy Raz to advise three early-stage entrepreneurs on scaling and marketing challenges. Madelyn Nossick Ellis of The Nest Prep discusses scaling her postpartum frozen meal delivery service from Phoenix, while Tyler Beck of Guzzle H2O seeks strategies for structuring relationships with micro-influencers for his portable water purification systems. Gina Davis of Good Thomas addresses the decline in digital ad ROI following Apple's privacy changes for her matching dog and human clothing brand.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-07-24-advice-line-with-troy-carter-of-atom-factory#t=0) Introduction: Troy Carter and Atom Factory
- [4:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-07-24-advice-line-with-troy-carter-of-atom-factory#t=280) Advice on Influencers and Digital Discovery
- [7:24](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-07-24-advice-line-with-troy-carter-of-atom-factory#t=444) Scaling The Nest Prep: Postpartum Meal Delivery
- [19:23](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-07-24-advice-line-with-troy-carter-of-atom-factory#t=1163) Guzzle H2O: Water Purification and Influencer Strategy
- [29:32](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-07-24-advice-line-with-troy-carter-of-atom-factory#t=1772) Good Thomas: Adapting to Apple Privacy Changes
- [42:03](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-07-24-advice-line-with-troy-carter-of-atom-factory#t=2523) Troy Carter’s Advice for Young Entrepreneurs

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

early-stage companies

## Mentioned

- Atom Factory (company)
- Lady Gaga (other)
- Spotify (company)
- Uber (company)
- Lyft (company)
- The Nest Prep (company)
- Guzzle H2O (company)
- Good Thomas (company)
- Shark Tank (other)
- Solo Stove (company)
- Charity: Water (company)
- Melbourne (company)
- Nike (company)
- Wu-Tang Clan (other)
- Louis Vuitton (company)
- Supreme (company)
- Billie Eilish (other)
- Chapel Rone (other)

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- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [75: We Got to Finish Something](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-12-16-75-we-got-to-finish-something) (Thoroughly Considered)
- [#66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-25-66-sharing-is-caring-how-alison-cayne-havens-kitchen-share-cooking-confidence-an) (The Startup CPG Podcast)
- [97: Plateaus](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-04-06-97-plateaus) (Thoroughly Considered)
- [Founder Feature: Max Luthy of Plink!](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-18-founder-feature-max-luthy-of-plink) (The Startup CPG Podcast)

## Citing this page

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