# Advice Line with Marcia Kilgore of Beauty Pie

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-06-19
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-19-advice-line-with-marcia-kilgore-of-beauty-pie

## Summary

Serial entrepreneur Marcia Kilgore, founder of Beauty Pie, Soap & Glory, and Bliss, joins Guy Raz to answer questions from three early-stage founders. She advises Victor Garcia of Sol Dias on balancing brick-and-mortar and wholesale channels for his Mexican sweets brand, Lydia Welsh of Clērstory Skincare on overcoming fear of failure and testing packaging via Meta ads, and Jack Boland of Wompy Bikes on reducing friction in his custom bike bag ordering process.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-19-advice-line-with-marcia-kilgore-of-beauty-pie#t=0) Introduction: Marcia Kilgore and the Advice Line format
- [2:23](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-19-advice-line-with-marcia-kilgore-of-beauty-pie#t=143) Marcia Kilgore explains Beauty Pie's warehouse pricing model
- [8:09](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-19-advice-line-with-marcia-kilgore-of-beauty-pie#t=489) Victor Garcia of Sol Dias asks about brick-and-mortar vs. retail focus
- [18:56](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-19-advice-line-with-marcia-kilgore-of-beauty-pie#t=1136) Lydia Welsh of Clērstory Skincare seeks advice on overcoming fear of failure
- [27:43](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-19-advice-line-with-marcia-kilgore-of-beauty-pie#t=1663) Jack Boland of Wompy Bikes asks how to maintain customer momentum during custom ordering
- [38:19](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-19-advice-line-with-marcia-kilgore-of-beauty-pie#t=2299) Marcia Kilgore's advice to her younger self on risk and feedback

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Beauty Pie (company)
- Bliss (company)
- Soap & Glory (company)
- Fitflop (company)
- Sol Dias (company)
- Clērstory Skincare (company)
- Wompy Bikes (company)
- U.S. Bank (other)
- Meta (other)
- Chat GPT (tool)

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- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [Founder Feature: Leanne Viola and Jesse Barruch of WHIMS](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-10-04-founder-feature-leanne-viola-and-jesse-barruch-of-whims) (The Startup CPG Podcast)
- [Founder Feature: Marilyn Yang of Popadelics](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-11-founder-feature-marilyn-yang-of-popadelics) (The Startup CPG Podcast)
- [Founder Feature: Maxi Heidenblut of Häppy Candy](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-04-founder-feature-maxi-heidenblut-of-happy-candy) (The Startup CPG Podcast)

## Citing this page

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