# Advice Line with Andy Dunn of Bonobos

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-04-17
- Length: 48m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos

## Summary

Bonobos co-founder Andy Dunn and host Guy Raz advise three early-stage founders: Michele Casentino of Top Banana, Alek Supak of Broda Beverage Company, and Sabrina Nass of House of Biscotti. Dunn critiques Top Banana's DTC pricing and influencer strategy, suggesting wholesale partnerships with brands like Caraway and Paris Hilton. He advises Broda Beverage to leverage its 'better-for-you' ingredients and Polish heritage to create a 'shot culture' in bars, while telling House of Biscotti to abandon DTC e-commerce in favor of competitive wholesale pricing at retailers like Whole Foods and Walmart.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos#t=0) Introduction: Andy Dunn, Bonobos, and Pie
- [8:04](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos#t=484) Top Banana: Michele Casentino on Tennis Apparel and Pricing
- [23:21](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos#t=1401) Broda Beverage: Alek Supak on Transparent Vodka and Bar Strategy
- [35:52](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos#t=2152) House of Biscotti: Sabrina Nass on DTC vs. Wholesale Pricing
- [45:55](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos#t=2755) Andy Dunn's Advice: Layoffs, Candor, and Mental Health

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Bonobos (company)
- Pie (product)
- Top Banana (company)
- Broda Beverage Company (company)
- House of Biscotti (company)
- Caraway (company)
- Paris Hilton (other)
- Whole Foods (other)
- Walmart (other)
- Target (other)
- Amazon (other)
- Warby Parker (company)
- Harry's (company)
- La Dolce Vita (product)
- Antonio Matai (product)

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