# Advice Line with Ariel Kaye of Parachute Home (August 2024)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-02-20
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-02-20-advice-line-with-ariel-kaye-of-parachute-home-august-2024

## Summary

Parachute Home founder Ariel Kaye joins Guy Raz on the Advice Line to answer questions from three founders: Dane Brown of King Brown Pomade, Deanna Blasi of Mindset Tapestry, and Megan Easterhouse of Palm Folly. Kaye advises Dane on whether to take non-strategic investment for his men's grooming brand, suggesting he hire distribution expertise instead. She helps Deanna find low-cost PR strategies for her children's emotional health tool, recommending affiliate programs and cold outreach to journalists. Finally, she addresses Megan's concerns about gender bias in the male-dominated hard seltzer industry, encouraging her to leverage her perspective as a female consumer and brewer.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-02-20-advice-line-with-ariel-kaye-of-parachute-home-august-2024#t=0) Introduction and Ariel Kaye's Furniture Experiment
- [6:03](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-02-20-advice-line-with-ariel-kaye-of-parachute-home-august-2024#t=363) Advice for King Brown Pomade on Investment and Growth
- [18:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-02-20-advice-line-with-ariel-kaye-of-parachute-home-august-2024#t=1115) Strategies for Mindset Tapestry's Press and Gift Guides
- [38:15](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-02-20-advice-line-with-ariel-kaye-of-parachute-home-august-2024#t=2295) Navigating Gender Bias in Hard Seltzer Funding
- [49:37](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-02-20-advice-line-with-ariel-kaye-of-parachute-home-august-2024#t=2977) Ariel Kaye's Advice to Her Younger Self

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up, early-stage companies

## Mentioned

- Parachute Home (company)
- King Brown Pomade (company)
- Mindset Tapestry (product)
- Palm Folly (company)
- U.S. Bank (company)
- Boston Beer Company (company)
- New Belgium (company)
- Share a Sale (tool)
- Skim Links (tool)

## Related episodes from other shows

- [How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-10-10-how-to-ask-someone-to-invest-in-your-cpg-brand-with-faves-ryan-raish) (The Startup CPG Podcast)
- [Investor Spotlight: Consumer Psychology, Channel Strategy, and What Actually Makes Brands Win — David Bell, Idea Farm Ventures](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-13-investor-spotlight-consumer-psychology-channel-strategy-and-what-actually-makes) (The Startup CPG Podcast)
- [#179 - Bootstrap Heroes: Hazard's Hop Water, SWAIR, Gourmend Foods](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-01-21-179-bootstrap-heroes-hazards-hop-water-swair-gourmend-foods) (The Startup CPG Podcast)
- [Investor Spotlight: Hayden Williams, BrandProject](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-02-07-investor-spotlight-hayden-williams-brandproject) (The Startup CPG Podcast)
- [170 - Wipes and Weenus Wednesday w/Sean Riley and AJ Peek](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek) (People of Packaging)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2025-02-20-advice-line-with-ariel-kaye-of-parachute-home-august-2024. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.