# Advice Line with Joe Gebbia of Airbnb

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-01-30
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-30-advice-line-with-joe-gebbia-of-airbnb

## Summary

Airbnb co-founder Joe Gebbia joins Guy Raz to answer questions from three early-stage founders: Marina Litto of Lufi & Friends, Ray Rivera of Norwalk Brewhouse, and Jael Thorpe of Game Day Social. Gebbia also discusses his new startup, Samara, which builds high-end, pre-fabricated accessory dwelling units (ADUs) to address housing shortages. The episode covers specific business challenges including DTC vs. Amazon strategy, fundraising for physical goods, and scaling apparel manufacturing while maintaining design integrity.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-30-advice-line-with-joe-gebbia-of-airbnb#t=0) Introduction and Samara Update
- [7:34](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-30-advice-line-with-joe-gebbia-of-airbnb#t=454) Marina Litto on Lufi & Friends and Amazon Strategy
- [21:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-30-advice-line-with-joe-gebbia-of-airbnb#t=1302) Ray Rivera on Norwalk Brewhouse and Fundraising
- [35:50](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-30-advice-line-with-joe-gebbia-of-airbnb#t=2150) Jael Thorpe on Game Day Social and Scaling
- [49:28](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-30-advice-line-with-joe-gebbia-of-airbnb#t=2968) Joe Gebbia's Advice on Mentors and Airbnb's Early Days

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

founders before launch, early-stage companies, companies scaling up

## Mentioned

- Airbnb (company)
- Samara (company)
- Lufi & Friends (company)
- Norwalk Brewhouse (company)
- Game Day Social (company)
- Indiegogo (other)
- Fanatics (company)
- Graduate Hotels (company)

## Related episodes from other shows

- [CES 2019 Special: Stas Gayshan, CIC-Boston](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-16-ces-2019-special-stas-gayshan-cic-boston) (EE Times Current)
- [25: Q&A](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-03-30-25-q-a) (Thoroughly Considered)
- [Afterschool Podcast, Episode 1 - Rich Brilliant Willing](https://hardwarepodcasts.com/podcast/core77-podcast/2013-08-19-afterschool-podcast-episode-1-rich-brilliant-willing) (Core77 Podcast)
- [59: I’ve Always Wanted to Do a Bleep](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep) (Thoroughly Considered)
- [415: Everything In Its Right Place](https://hardwarepodcasts.com/podcast/making-it/2023-10-20-415-everything-in-its-right-place) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-30-advice-line-with-joe-gebbia-of-airbnb. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.