# Advice Line with Brett Schulman of CAVA (July 2024)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2025-01-02
- Length: 49m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-02-advice-line-with-brett-schulman-of-cava-july-2024

## Summary

CAVA co-founder and CEO Brett Schulman joins Guy Roz to advise three early-stage founders on scaling challenges. Devin Strahan of Devin Spiked Root Beer discusses overcoming imposter syndrome and managing rapid growth with limited bandwidth. Sophia Bowden of Little Me Allergy explores expanding sales channels for her allergy advocacy accessories, while Sean Murray of Rootless Coffee Company weighs the decision to seek outside investment to fund national expansion.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-02-advice-line-with-brett-schulman-of-cava-july-2024#t=0) Introduction: CAVA's Brett Schulman and the Advice Line Format
- [5:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-02-advice-line-with-brett-schulman-of-cava-july-2024#t=317) Devin Strahan and Devin Spiked Root Beer: Scaling and Imposter Syndrome
- [20:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-02-advice-line-with-brett-schulman-of-cava-july-2024#t=1217) Sophia Bowden and Little Me Allergy: Expanding Sales Channels
- [34:04](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-02-advice-line-with-brett-schulman-of-cava-july-2024#t=2044) Sean Murray and Rootless Coffee Company: Seeking Growth Funding
- [48:04](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-02-advice-line-with-brett-schulman-of-cava-july-2024#t=2884) Brett Schulman on Prioritization and Writing Roles

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies, founders before launch

## Mentioned

- CAVA (company)
- Devin Spiked Root Beer (product)
- Little Me Allergy (product)
- Rootless Coffee Company (company)
- Zoe's Kitchen (company)
- Smart Sweets (company)
- Planet Box (company)

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- [Founder Feature: Cason Crane of Explorer Cold Brew](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-22-founder-feature-cason-crane-of-explorer-cold-brew) (The Startup CPG Podcast)
- [Founder Fundraising Journey: Victor Guardiola, Bawi](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-01-founder-fundraising-journey-victor-guardiola-bawi) (The Startup CPG Podcast)
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- [#168 - CPG Founder Life - What to Expect: Paul Voge](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-05-168-cpg-founder-life-what-to-expect-paul-voge) (The Startup CPG Podcast)

## Citing this page

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