# Advice Line with Serial Entrepreneur Marc Lore

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-12-26
- Length: 47m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-26-advice-line-with-serial-entrepreneur-marc-lore

## Summary

Serial entrepreneur Marc Lore, founder of Diapers.com, Jet.com, and Wonder, joins Guy Raz to answer questions from early-stage founders. Lore discusses Wonder's strategic pivot from mobile food trucks to brick-and-mortar commissary kitchens to improve unit economics and scalability. He advises Ben Bailey of Chomp Chocolate to double down on its customizable 'Build-A-Bar' model to differentiate from commodity competitors, and suggests Baby a GoGo use returnable inventory to overcome retailer hesitation. For Ryan Thompson of 10th Mountain Whiskey, Lore recommends focusing on deepening regional market share in Colorado rather than pursuing costly national expansion.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-26-advice-line-with-serial-entrepreneur-marc-lore#t=0) Introduction and Marc Lore's Journey
- [4:34](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-26-advice-line-with-serial-entrepreneur-marc-lore#t=274) Wonder's Pivot from Trucks to Brick-and-Mortar
- [7:49](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-26-advice-line-with-serial-entrepreneur-marc-lore#t=469) Chomp Chocolate's Bean-to-Bar Strategy and Cocoa Crisis
- [21:59](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-26-advice-line-with-serial-entrepreneur-marc-lore#t=1319) Baby a GoGo's Retail Entry and Pricing Challenges
- [32:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-26-advice-line-with-serial-entrepreneur-marc-lore#t=1965) 10th Mountain Whiskey's Regional vs. National Growth
- [43:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-26-advice-line-with-serial-entrepreneur-marc-lore#t=2625) Marc Lore's Advice on Hiring and Talent

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up, early-stage companies, established companies

## Mentioned

- Wonder (company)
- Diapers.com (company)
- Jet.com (company)
- Chomp Chocolate (company)
- Baby a GoGo (company)
- 10th Mountain Whiskey and Spirit Company (company)
- Amazon (company)
- Walmart (company)
- Hershey's (company)

## Related episodes from other shows

- [217 - Erica Rankin on her packaging pivot at Bro Dough](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-10-10-217-erica-rankin-on-her-packaging-pivot-at-bro-dough) (People of Packaging)
- [From Hand Sanitizer to Tomato Sauce - How Sauz Went From 10 Doors to 3,500 in a Year](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-29-from-hand-sanitizer-to-tomato-sauce-how-sauz-went-from-10-doors-to-3-500-in-a-ye) (The Startup CPG Podcast)
- [013: From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake](https://hardwarepodcasts.com/podcast/product-startup/2016-07-26-013-from-kitchen-to-amazon-launching-all-natural-cake-mix-for-dogs-with-kelly-co) (Product Startup)
- [92: We’ve Hit Our Ceiling](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-12-92-weve-hit-our-ceiling) (Thoroughly Considered)
- [Ep. 11: Sculpting Your Business with Operations Mastery with John Schiaroli, President and Founder of Armatura Company](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-11-21-ep-11-sculpting-your-business-with-operations-mastery-with-john-schiaroli-presid) (The Startup CPG Podcast)

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