# Advice Line with Jane Wurwand of Dermalogica

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-12-12
- Length: 52m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-12-advice-line-with-jane-wurwand-of-dermalogica

## Summary

Jane Wurwand, co-founder of Dermalogica, joins Guy Raz to answer questions from three early-stage founders: Camille Hardy of Chunky Vegan, Molly Brubaker of Baby Booty, and Sarah Wyman of Paradis Sport. Wurwand advises Chunky Vegan to maintain its premium niche and educate parents rather than scaling into big supermarkets, while telling Baby Booty to leverage its community aspect to overcome financial struggles. She also counsels Paradis Sport to stay focused on its underwear niche before expanding into sports bras, emphasizing that founders know their businesses best.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-12-advice-line-with-jane-wurwand-of-dermalogica#t=0) Introduction: Jane Wurwand and Dermalogica
- [8:19](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-12-advice-line-with-jane-wurwand-of-dermalogica#t=499) Camille Hardy and Chunky Vegan: Scaling Baby Food
- [23:11](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-12-advice-line-with-jane-wurwand-of-dermalogica#t=1391) Molly Brubaker and Baby Booty: Building Community
- [38:36](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-12-advice-line-with-jane-wurwand-of-dermalogica#t=2316) Sarah Wyman and Paradis Sport: Expanding Product Lines
- [50:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-12-12-advice-line-with-jane-wurwand-of-dermalogica#t=3040) Wurwand's Advice: Trusting Your Own Expertise

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Dermalogica (company)
- Chunky Vegan (company)
- Baby Booty (company)
- Paradis Sport (company)
- Sephora (company)
- Erewhon (company)
- Kroger (company)
- Whole Foods (company)
- Farmer's Dog (company)
- Spanx (company)
- Lululemon (company)
- Alo (company)

## Related episodes from other shows

- [#169 - "How to Take Advice" with Nikhil Arora](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-12-169-how-to-take-advice-with-nikhil-arora) (The Startup CPG Podcast)
- [Founder Feature: Justin Wolff of Junk Theory](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-14-founder-feature-justin-wolff-of-junk-theory) (The Startup CPG Podcast)
- [Founder Feature: Veena Krishnan and Whitney McElwain of Daybird](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-08-10-founder-feature-veena-krishnan-and-whitney-mcelwain-of-daybird) (The Startup CPG Podcast)
- [170 - Wipes and Weenus Wednesday w/Sean Riley and AJ Peek](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek) (People of Packaging)
- [Investor Spotlight: Hayden Williams, BrandProject](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-02-07-investor-spotlight-hayden-williams-brandproject) (The Startup CPG Podcast)

## Citing this page

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