# Advice Line with Angie Hicks of Angi

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-10-31
- Length: 49m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-31-advice-line-with-angie-hicks-of-angi

## Summary

Angie Hicks, co-founder of Angie (formerly Angie's List), joins Guy Raz to answer questions from three early-stage founders. Paige McReynolds of McRey Motocross Co. seeks advice on raising capital to expand women's motocross apparel into retail, while Dianne O'Connor of Weston Table discusses when to bring in leadership to scale her $5M homegoods e-commerce business. Keisha from Bridge the Gap Spanish asks how to prioritize growth and marketing diversification for her online language learning platform.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-31-advice-line-with-angie-hicks-of-angi#t=0) Introduction: Angie Hicks and the Advice Line Format
- [6:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-31-advice-line-with-angie-hicks-of-angi#t=405) Paige McReynolds: Raising Capital for McRey Motocross Co.
- [22:33](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-31-advice-line-with-angie-hicks-of-angi#t=1353) Dianne O'Connor: Bringing in Leadership for Weston Table
- [34:39](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-31-advice-line-with-angie-hicks-of-angi#t=2079) Keisha: Prioritizing Growth for Bridge the Gap Spanish
- [47:55](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-31-advice-line-with-angie-hicks-of-angi#t=2875) Angie Hicks: Reflections on Starting Angie's List

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

founders before launch, early-stage companies, companies scaling up

## Mentioned

- Angi (company)
- Angie's List (company)
- McRey Motocross Co. (company)
- Weston Table (company)
- Bridge the Gap Spanish (company)
- Red Bull (company)
- Black Diamond (company)
- Specialized (company)
- Kava (company)
- Instagram (company)
- TikTok (company)
- YouTube (company)

## Related episodes from other shows

- [Angel Investing 101 with Marcia Dawood (2022)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022) (The Startup CPG Podcast)
- [#70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-22-70-angel-investing-101-with-marcia-dawood-uproot-teas) (The Startup CPG Podcast)
- [How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-10-10-how-to-ask-someone-to-invest-in-your-cpg-brand-with-faves-ryan-raish) (The Startup CPG Podcast)
- [#208 - Fundraising Reflections with David Fudge (Aplós) and Amanda Amos (Collaborative Fund)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-08-05-208-fundraising-reflections-with-david-fudge-aplos-and-amanda-amos-collaborative) (The Startup CPG Podcast)
- [Should You Apply for Startup CPG's Founders & Funders?](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-09-23-should-you-apply-for-startup-cpgs-founders-funders) (The Startup CPG Podcast)

## Citing this page

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