# Advice Line with Michael Preysman of Everlane

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-10-24
- Length: 49m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-24-advice-line-with-michael-preysman-of-everlane

## Summary

Everlane co-founder Michael Preysman joins Guy Raz to advise three early-stage founders on building physical product businesses. He advises Todd Weinberg of KTCHN on sourcing and creative for his pickleball apparel brand, Anna Babbage of Earthlings United on pivoting to adult clothing, and Paul Messiah of Mr. Lid on changing consumer behavior for reusable containers. Preysman emphasizes that product quality and creative execution are foundational to building an enduring brand in the attention economy.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-24-advice-line-with-michael-preysman-of-everlane#t=0) Introduction and Michael Preysman's New Venture
- [6:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-24-advice-line-with-michael-preysman-of-everlane#t=382) KTCHN: Pickleball Apparel Sourcing and Creative
- [20:14](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-24-advice-line-with-michael-preysman-of-everlane#t=1214) Earthlings United: Pivoting from Kids to Adult Clothing
- [34:02](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-24-advice-line-with-michael-preysman-of-everlane#t=2042) Mr. Lid: Changing Consumer Behavior for Reusability
- [47:44](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-24-advice-line-with-michael-preysman-of-everlane#t=2864) Lessons on Product and Storytelling

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Everlane (company)
- KTCHN (company)
- Earthlings United (company)
- Mr. Lid (company)
- Melbourne (company)
- Travis Matthew (company)
- Lululemon (company)
- Tupperware (company)
- Stanley (product)
- Primary (company)

## Related episodes from other shows

- [075: Launch a Product Big, with Host of QVC & ShopHQ](https://hardwarepodcasts.com/podcast/product-startup/2021-05-12-075-launch-a-product-big-with-host-of-qvc-shophq) (Product Startup)
- [Founder Feature: Hannah Perez of SEEQ Supply](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-13-founder-feature-hannah-perez-of-seeq-supply) (The Startup CPG Podcast)
- [Hippy Feet is the coolest company you haven't heard about until now! Michael Mader, CEO](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-11-05-hippy-feet-is-the-coolest-company-you-havent-heard-about-until-now-michael-mader) (People of Packaging)
- [050: Creating environmentally-friendly athletic apparel,  Tim Christian of OORR](https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr) (Product Startup)
- [087: Purpose is a Big Part of Consumer Product Success](https://hardwarepodcasts.com/podcast/product-startup/2021-08-04-087-purpose-is-a-big-part-of-consumer-product-success) (Product Startup)

## Citing this page

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