# Advice Line: Growing Beyond Your Niche

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-10-10
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-10-advice-line-growing-beyond-your-niche

## Summary

Guy Raz hosts a mashup Advice Line episode with Fawn Weaver of Uncle Nearest Premium Whiskey, Andrew Abraham of Orgain, and Brett Schulman of CAVA to advise three early-stage founders. Oni Colston of The WAMO Game seeks advice on building confidence and brand storytelling without a historical narrative. Ken Dauschmidt of Tear Restore asks how to educate customers at scale for a dry-eye product, receiving advice to shift from a medical to a lifestyle narrative. Adam Goldberg of A Gold Photo struggles with scaling his pet photography studio and delegating control, receiving guidance on hiring and systematizing.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-10-advice-line-growing-beyond-your-niche#t=0) Introduction and WAMO Game Storytelling Advice
- [2:32](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-10-advice-line-growing-beyond-your-niche#t=152) WAMO Game: Confidence and Brand Identity
- [13:54](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-10-advice-line-growing-beyond-your-niche#t=834) Tear Restore: Shifting from Medical to Lifestyle Marketing
- [22:44](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-10-advice-line-growing-beyond-your-niche#t=1364) Tear Restore: Sampling and Influencer Partnerships
- [27:08](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-10-advice-line-growing-beyond-your-niche#t=1628) A Gold Photo: Scaling and Delegation Challenges
- [33:53](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-10-advice-line-growing-beyond-your-niche#t=2033) A Gold Photo: Hiring, Systems, and Future Vision

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

founders before launch, early-stage companies, companies scaling up

## Mentioned

- Uncle Nearest Premium Whiskey (company)
- Orgain (company)
- CAVA (company)
- The WAMO Game (product)
- Tear Restore (product)
- A Gold Photo (company)
- Costco (company)
- Walmart (company)
- Jack Daniels (company)
- Liquid Death (company)
- Tempur-Pedic (company)
- Visa (other)

## Related episodes from other shows

- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [#169 - "How to Take Advice" with Nikhil Arora](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-12-169-how-to-take-advice-with-nikhil-arora) (The Startup CPG Podcast)
- [Tool of the Week Segment | Episode 31](https://hardwarepodcasts.com/podcast/built-2-scale/2025-12-04-tool-of-the-week-segment-episode-31) (Built 2 Scale)
- [#52 First Hire Series: Marketing with Vanessa Ting](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-07-12-52-first-hire-series-marketing-with-vanessa-ting) (The Startup CPG Podcast)
- [Investor Spotlight: Consumer Psychology, Channel Strategy, and What Actually Makes Brands Win — David Bell, Idea Farm Ventures](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-13-investor-spotlight-consumer-psychology-channel-strategy-and-what-actually-makes) (The Startup CPG Podcast)

## Citing this page

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