# Advice Line: Reaching New Customers

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-10-03
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-03-advice-line-reaching-new-customers

## Summary

Guy Raz hosts a special Advice Line episode with Leah Solivan of TaskRabbit, Scott and Ally Svenson of MOD Pizza, and Holly Thaggard of Supergoop! to answer questions from three early-stage founders. Aaron Levine of Hello Divorce asks how to overcome the stigma that online divorce lacks legal authority. Kaveh Norouzi of Aficio 22 seeks advice on scaling his premium olive oil brand beyond farmers markets. Erik Wilk of JetSet Meds asks which channels to prioritize for his new physician-curated travel medical kits.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-03-advice-line-reaching-new-customers#t=0) Introduction and Aaron Levine of Hello Divorce
- [6:15](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-03-advice-line-reaching-new-customers#t=375) Leah Solivan on Trust and Credibility for Hello Divorce
- [13:47](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-03-advice-line-reaching-new-customers#t=827) Kaveh Norouzi of Aficio 22 and Scaling Olive Oil
- [18:04](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-03-advice-line-reaching-new-customers#t=1084) Scott and Ally Svenson on Product Quality and Distribution
- [27:41](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-03-advice-line-reaching-new-customers#t=1661) Erik Wilk of JetSet Meds and Channel Strategy
- [31:23](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-03-advice-line-reaching-new-customers#t=1883) Holly Thaggard on B2B Benefits and Corporate Partnerships

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- TaskRabbit (company)
- Hello Divorce (company)
- MOD Pizza (company)
- Supergoop! (company)
- Aficio 22 (company)
- JetSet Meds (company)
- Nordstrom (company)
- Whole Foods (company)
- Brightland (company)
- Graza (company)
- LegalZoom (company)
- Big Brothers Big Sisters (company)

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- [013: From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake](https://hardwarepodcasts.com/podcast/product-startup/2016-07-26-013-from-kitchen-to-amazon-launching-all-natural-cake-mix-for-dogs-with-kelly-co) (Product Startup)
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- [#179 - Bootstrap Heroes: Hazard's Hop Water, SWAIR, Gourmend Foods](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-01-21-179-bootstrap-heroes-hazards-hop-water-swair-gourmend-foods) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-03-advice-line-reaching-new-customers. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.