# Advice Line with Sadie Lincoln of barre3

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-09-19
- Length: 53m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-19-advice-line-with-sadie-lincoln-of-barre3

## Summary

barre3 co-founder and CEO Sadie Lincoln joins Guy Raz to answer questions from three early-stage founders: Dustin Bowen of Ketchustard, Andrew Pazulo of Pizzy Products, and Randi Pink of Ruffner Treehouse Village. Lincoln advises Bowen on branding a condiment mashup, suggesting playful packaging and storytelling similar to Sir Kensington's. She counsels Pazulo on marketing his premium Ramps game by targeting specific communities like RV parks and pickleball courts, while advising Pink on transitioning from being the sole face of her community space to building a broader organizational identity.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-19-advice-line-with-sadie-lincoln-of-barre3#t=0) Introduction: Sadie Lincoln and barre3
- [6:24](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-19-advice-line-with-sadie-lincoln-of-barre3#t=384) Dustin Bowen and Ketchustard: Branding a Condiment Mashup
- [22:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-19-advice-line-with-sadie-lincoln-of-barre3#t=1350) Andrew Pazulo and Pizzy Products: Marketing the Ramps Game
- [40:01](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-19-advice-line-with-sadie-lincoln-of-barre3#t=2401) Randi Pink and Ruffner Treehouse Village: Leadership and Identity
- [52:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-19-advice-line-with-sadie-lincoln-of-barre3#t=3155) Lincoln's Advice to Her Younger Self

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

founders before launch

## Mentioned

- barre3 (company)
- Ketchustard (product)
- Pizzy Products (company)
- Ramps (product)
- Ruffner Treehouse Village (product)
- Sir Kensington (company)
- Heinz (company)
- Spikeball (product)
- Tesla (company)

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## Citing this page

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