# Advice Line with Scott and Ally Svenson of MOD Pizza

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-09-05
- Length: 45m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-05-advice-line-with-scott-and-ally-svenson-of-mod-pizza

## Summary

Scott and Ally Svenson, co-founders of MOD Pizza, join Guy Raz to discuss the company's recent acquisition by Elite Restaurant Group and offer strategic advice to three founders scaling physical product businesses. They advise Evan Byrne of Udderless Plant-based Pizza on expanding distribution beyond Richmond by leveraging local data and targeting the DC metro area. They counsel Zebbie Carney of Eugene's Hot Chicken to maximize his home market in Birmingham before expanding, emphasizing unit economics and brand loyalty. Finally, they guide Christiane of Valor Bebidas on marketing a premium, ethically sourced tequila by focusing on product purity and educating consumers on labor inequities in the industry.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-05-advice-line-with-scott-and-ally-svenson-of-mod-pizza#t=0) Introduction and MOD Pizza Acquisition
- [5:29](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-05-advice-line-with-scott-and-ally-svenson-of-mod-pizza#t=329) Advice for Udderless Plant-based Pizza Expansion
- [19:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-05-advice-line-with-scott-and-ally-svenson-of-mod-pizza#t=1180) Advice for Eugene's Hot Chicken Scaling
- [30:41](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-05-advice-line-with-scott-and-ally-svenson-of-mod-pizza#t=1841) Advice for Valor Bebidas Tequila Marketing

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up, early-stage companies

## Mentioned

- MOD Pizza (company)
- Elite Restaurant Group (company)
- Udderless Plant-based Pizza (company)
- Eugene's Hot Chicken (company)
- Valor Bebidas (company)
- Beehive (product)
- Tom's Shoes (company)
- Casamigos (company)
- Starbucks (company)
- Chipotle (company)
- Cava (company)
- P10 (company)
- Whole Foods (company)
- Mom's Organic Market (company)
- U.S. Bank (company)

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## Citing this page

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