# Advice Line with Ariel Kaye of Parachute Home

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-08-29
- Length: 50m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-29-advice-line-with-ariel-kaye-of-parachute-home

## Summary

Parachute Home founder Ariel Kaye joins Guy Raz to advise three founders: Dane Brown of King Brown Pomade on strategic investment for his men's grooming brand; Deanna Dandino of Mindset Tapestry on securing press for her children's emotional health tool without a marketing budget; and Megan Easterhouse of Palm Folly on navigating gender bias while raising capital for her hard seltzer brewery in a male-dominated industry.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-29-advice-line-with-ariel-kaye-of-parachute-home#t=0) Introduction and Ariel Kaye's Expansion Lessons
- [5:38](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-29-advice-line-with-ariel-kaye-of-parachute-home#t=338) Advice for King Brown Pomade on Investment and Growth
- [18:10](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-29-advice-line-with-ariel-kaye-of-parachute-home#t=1090) Strategies for Mindset Tapestry to Get Press and Gift Guide Placement
- [37:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-29-advice-line-with-ariel-kaye-of-parachute-home#t=2262) Navigating Gender Bias in Funding for Palm Folly Hard Seltzer
- [49:13](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-29-advice-line-with-ariel-kaye-of-parachute-home#t=2953) Ariel Kaye's Advice to Her Younger Self

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up, early-stage companies

## Mentioned

- Parachute Home (company)
- King Brown Pomade (company)
- Mindset Tapestry (product)
- Palm Folly (company)
- Warby Parker (company)
- Boston Beer Company (company)
- New Belgium (company)
- U.S. Bank (company)
- Share a Sale (tool)
- Skim Links (tool)

## Related episodes from other shows

- [How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-10-10-how-to-ask-someone-to-invest-in-your-cpg-brand-with-faves-ryan-raish) (The Startup CPG Podcast)
- [Oddball's Path From Idea to Funding a Nationwide Target Launch](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-07-11-oddballs-path-from-idea-to-funding-a-nationwide-target-launch) (The Startup CPG Podcast)
- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)
- [Founder + Funder: Anabel González, Founder of Good Bacteria and Hayden Williams, Partner of BrandProject](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-05-09-founder-funder-anabel-gonzalez-founder-of-good-bacteria-and-hayden-williams-part) (The Startup CPG Podcast)
- [Founder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-20-founder-funder-fundraising-founder-investor-fit-and-building-the-next-big-breakf) (The Startup CPG Podcast)

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