# Advice Line with Holly Thaggard of Supergoop!

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-08-15
- Length: 47m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-15-advice-line-with-holly-thaggard-of-supergoop

## Summary

Supergoop! founder Holly Thaggard joins Guy Raz to advise three early-stage founders on scaling and marketing. Christina Davis of Davis Cookie Collection seeks strategies to scale beyond her current bottleneck, while Andy Kemp of the Clean Shave Company asks how to position his water-saving razor rincer. Finally, Aaron McLaughlin of Flagguard discusses how to educate consumers on the necessity of his life-jacket-mounted visibility flag.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-15-advice-line-with-holly-thaggard-of-supergoop#t=0) Introduction: Holly Thaggard and Supergoop's Origin
- [5:04](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-15-advice-line-with-holly-thaggard-of-supergoop#t=304) Advice for Christina Davis: Scaling Davis Cookie Collection
- [18:56](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-15-advice-line-with-holly-thaggard-of-supergoop#t=1136) Advice for Andy Kemp: Positioning the Clean Shave Razor Rincer
- [31:32](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-15-advice-line-with-holly-thaggard-of-supergoop#t=1892) Advice for Aaron McLaughlin: Marketing Flagguard Safety Device
- [44:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-15-advice-line-with-holly-thaggard-of-supergoop#t=2685) Closing Thoughts: Trusting Gut and Consumer Behavior

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

early-stage companies, founders before launch

## Mentioned

- Supergoop! (company)
- Davis Cookie Collection (company)
- Clean Shave Company (company)
- Flagguard (company)
- Kroger (company)
- Sephora (company)
- Kickstarter (company)
- Uni (company)
- Crate & Barrel (company)
- O'Neill (company)

## Related episodes from other shows

- [075: Launch a Product Big, with Host of QVC & ShopHQ](https://hardwarepodcasts.com/podcast/product-startup/2021-05-12-075-launch-a-product-big-with-host-of-qvc-shophq) (Product Startup)
- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [Founder Feature: Suzannah Raff of Cleo+Coco](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-10-31-founder-feature-suzannah-raff-of-cleo-coco) (The Startup CPG Podcast)
- [Founder Feature: Hannah Perez of SEEQ Supply](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-13-founder-feature-hannah-perez-of-seeq-supply) (The Startup CPG Podcast)
- [Investor Spotlight: Hayden Williams, BrandProject](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-02-07-investor-spotlight-hayden-williams-brandproject) (The Startup CPG Podcast)

## Citing this page

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