# Advice Line with Mark Ramadan of Sir Kensington's

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-06-27
- Length: 50m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-27-advice-line-with-mark-ramadan-of-sir-kensingtons

## Summary

Sir Kensington's co-founder Mark Ramadan joins Guy Raz to advise three early-stage founders on business challenges. He helps Pat of Dripsy LLC navigate the complexities of getting a single-product sink strainer into major retail chains, Lucas of Taco Shop on how to differentiate from an impending Chipotle competitor, and Beth Benneke of Busy Baby on managing cash flow and operational costs while scaling from DTC to mass retail.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-27-advice-line-with-mark-ramadan-of-sir-kensingtons#t=0) Introduction: Mark Ramadan and Sir Kensington's Pivot
- [5:50](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-27-advice-line-with-mark-ramadan-of-sir-kensingtons#t=350) Advice for Pat: Breaking into Retail with a Single Product
- [17:14](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-27-advice-line-with-mark-ramadan-of-sir-kensingtons#t=1034) Advice for Lucas: Competing with Chipotle
- [35:53](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-27-advice-line-with-mark-ramadan-of-sir-kensingtons#t=2153) Advice for Beth: Navigating the 'Messy Middle' of Scaling
- [49:36](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-27-advice-line-with-mark-ramadan-of-sir-kensingtons#t=2976) Conclusion: Common Challenges for Growing Businesses

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Sir Kensington's (company)
- Dripsy LLC (company)
- Taco Shop (company)
- Busy Baby (company)
- Chipotle (company)
- Heinz (company)
- Hellman's (company)
- Primal Kitchen (company)
- Ace Hardware (company)
- True Value (company)
- Walmart (company)
- Target (company)
- QVC (company)
- Shark Tank (company)
- OXO (company)
- Whole Foods (company)

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- [111: Selling & Growing Your Product at Retail Stores](https://hardwarepodcasts.com/podcast/product-startup/2022-01-26-111-selling-growing-your-product-at-retail-stores) (Product Startup)
- [From Hand Sanitizer to Tomato Sauce - How Sauz Went From 10 Doors to 3,500 in a Year](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-29-from-hand-sanitizer-to-tomato-sauce-how-sauz-went-from-10-doors-to-3-500-in-a-ye) (The Startup CPG Podcast)
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- [Founder Feature: Marilyn Yang of Popadelics](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-11-founder-feature-marilyn-yang-of-popadelics) (The Startup CPG Podcast)

## Citing this page

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