# Advice Line with Sarah Kauss of S'well

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-06-20
- Length: 49m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell

## Summary

S'well founder Sarah Kauss joins Guy Raz to advise three early-stage founders on positioning and growth. She helps Chiara Moonzi of Chigi navigate grocery placement for a chickpea-based hot cereal, Jesús Rualcaba of Paper Tacos expand his Latino-inspired greeting cards beyond specialty stores, and Adam Barker of Bolt Skin and Shave determine his growth strategy for a razor brand targeting men who shave their legs.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell#t=0) Introduction and Sarah Kauss Update
- [6:06](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell#t=366) Chiara Moonzi and Chigi's Grocery Strategy
- [21:13](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell#t=1273) Jesús Rualcaba and Paper Tacos Retail Expansion
- [32:51](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell#t=1971) Adam Barker and Bolt Skin and Shave Growth

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)

## Most relevant to

early-stage companies, founders before launch

## Mentioned

- S'well (product)
- Chigi (product)
- Paper Tacos (product)
- Bolt Skin and Shave (product)
- Stanley Cups (product)
- Hydro Flask (product)
- Yeti (product)
- Magic Spoon (product)
- Theragun (product)
- Clif Bar (product)
- U.S. Bank (company)
- Wegmans (company)
- Bloomingdale's (company)
- MOMA (company)
- Target (company)
- Walmart (company)
- H-E-B (company)
- TED (other)

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- [#160 - Whole Foods 101 with Kristin Sherman, Kelly Landrieu, and George Daines](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-10-160-whole-foods-101-with-kristin-sherman-kelly-landrieu-and-george-daines) (The Startup CPG Podcast)

## Citing this page

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