# Advice Line with Randy Goldberg of Bombas

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-06-13
- Length: 49m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-13-advice-line-with-randy-goldberg-of-bombas

## Summary

Bombas co-founder Randy Goldberg joins Guy Raz to advise three early-stage founders: Rivki of Impact Fashion, who struggles to expand her modest, plus-size clothing brand beyond her insular Orthodox Jewish community; Shyam of Play Carum, a rocket engineer trying to popularize the South Asian tabletop game Carom in the US; and Änna Benchevanga of Urbana Boutique, who is trying to translate her successful brick-and-mortar curation into a digital direct-to-consumer channel. Goldberg emphasizes that for all three, success lies in authentic storytelling, community borrowing rather than buying, and clearly defining their unique point of view before spending on marketing.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-13-advice-line-with-randy-goldberg-of-bombas#t=0) Introduction: Randy Goldberg and Bombas
- [3:41](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-13-advice-line-with-randy-goldberg-of-bombas#t=221) Rivki of Impact Fashion: Expanding Modest Clothing Communities
- [20:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-13-advice-line-with-randy-goldberg-of-bombas#t=1230) Shyam of Play Carum: Popularizing a South Asian Tabletop Game
- [33:41](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-13-advice-line-with-randy-goldberg-of-bombas#t=2021) Änna Benchevanga of Urbana Boutique: Brick-and-Mortar to Digital
- [48:55](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-13-advice-line-with-randy-goldberg-of-bombas#t=2935) Conclusion: The Value of Founder Advice

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

early-stage companies

## Mentioned

- Bombas (company)
- Impact Fashion (company)
- Play Carum (company)
- Urbana Boutique (company)
- Spike Ball (product)
- Guayaki Yerba Mate (company)
- SpaceX (company)
- Starlink (product)
- J. Peterman (other)

## Related episodes from other shows

- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [159: Build a Community to Sell Your New Product Invention](https://hardwarepodcasts.com/podcast/product-startup/2023-01-18-159-build-a-community-to-sell-your-new-product-invention) (Product Startup)
- [176: How Hardware Founders Should Represent Their Product](https://hardwarepodcasts.com/podcast/product-startup/2023-05-18-176-how-hardware-founders-should-represent-their-product) (Product Startup)
- [Founder Feature: Bar Bruhis of Boostcous](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-07-24-founder-feature-bar-bruhis-of-boostcous) (The Startup CPG Podcast)
- [228: How to Build a Digital Community Before Launching Your Invention](https://hardwarepodcasts.com/podcast/product-startup/2024-05-30-228-how-to-build-a-digital-community-before-launching-your-invention) (Product Startup)

## Citing this page

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