# Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-06-06
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-06-advice-line-with-fawn-weaver-of-uncle-nearest-premium-whiskey-april-2024

## Summary

Fawn Weaver, founder of Uncle Nearest Premium Whiskey, joins host Guy Raz to advise three early-stage entrepreneurs on brand storytelling and business strategy. She advises Kevin of Puente Coffee to articulate his personal farm story on packaging, tells Elizabeth of With Love Darling that product quality must precede the social mission in marketing, and urges Joanne of Eat Joe Pie to rebrand to an ownable name like 'Joe Bang' to secure digital real estate.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-06-advice-line-with-fawn-weaver-of-uncle-nearest-premium-whiskey-april-2024#t=0) Introduction: Advice Line Format and Fawn Weaver
- [4:58](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-06-advice-line-with-fawn-weaver-of-uncle-nearest-premium-whiskey-april-2024#t=298) Kevin of Puente Coffee: Storytelling from the Farm
- [15:36](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-06-advice-line-with-fawn-weaver-of-uncle-nearest-premium-whiskey-april-2024#t=936) Elizabeth of With Love Darling: Product Quality vs. Mission
- [25:27](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-06-advice-line-with-fawn-weaver-of-uncle-nearest-premium-whiskey-april-2024#t=1527) Joanne of Eat Joe Pie: Owning Digital Real Estate

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

founders before launch, early-stage companies, companies scaling up

## Mentioned

- Uncle Nearest Premium Whiskey (product)
- Puente Coffee (company)
- A2A Coffee Co. (company)
- With Love Darling (product)
- Eat Joe Pie (product)
- Tito's Handmade Vodka (product)
- Mayel Organics (company)
- Dave's Hot Chicken (company)
- U.S. Bank (company)

## Related episodes from other shows

- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-30-how-to-mind-your-packaging-branding-and-the-font-with-designer-and-agency-owner) (The Startup CPG Podcast)
- [Founder Feature: Emmanuel Waters and Courtney Tucker of Old Hillside Bourbon](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-03-06-founder-feature-emmanuel-waters-and-courtney-tucker-of-old-hillside-bourbon) (The Startup CPG Podcast)
- [Founder Feature - Fane He and Kyle Nguyen of  The Lucky Ox](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-06-20-founder-feature-fane-he-and-kyle-nguyen-of-the-lucky-ox) (The Startup CPG Podcast)
- [Investor Spotlight: Hayden Williams, BrandProject](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-02-07-investor-spotlight-hayden-williams-brandproject) (The Startup CPG Podcast)

## Citing this page

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