# Advice Line with Andrew Abraham of Orgain

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-05-16
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-16-advice-line-with-andrew-abraham-of-orgain

## Summary

Orgain founder and CEO Andrew Abraham joins Guy Raz to advise three early-stage founders on product positioning and growth. Bryn Snyder of Slate Electric Flosser discusses her $79.99 electric flosser and strategies for simplifying complex oral health benefits for consumers. Turner Lewis of 4 Craft Cocktails, a radiologist launching golf-inspired canned cocktails, seeks advice on scaling distribution and finding value-add investors. Catherine Smart of Not Just Co, a pasta sauce brand in 240 Target stores, asks how to secure seed funding despite investor skepticism about her $1 million sales run rate.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-16-advice-line-with-andrew-abraham-of-orgain#t=0) Introduction: Andrew Abraham and Orgain
- [4:41](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-16-advice-line-with-andrew-abraham-of-orgain#t=281) Bryn Snyder and Slate Electric Flosser: Simplifying Oral Health
- [21:28](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-16-advice-line-with-andrew-abraham-of-orgain#t=1288) Turner Lewis and 4 Craft Cocktails: Scaling Canned Cocktails
- [38:13](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-16-advice-line-with-andrew-abraham-of-orgain#t=2293) Catherine Smart and Not Just Co: Fundraising for Retail Sauces

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

early-stage companies, founders before launch

## Mentioned

- Orgain (company)
- Slate Electric Flosser (product)
- Slate (company)
- 4 Craft Cocktails (company)
- Not Just Co (company)
- Target (company)
- Graza (company)
- Nestle (company)
- Whole Foods (company)
- Liquid Death (company)
- Sonicare (product)
- Waterpik (product)
- Trader Joe's (company)
- Total Wine (company)
- Kroger (company)
- Topgolf (company)
- Central Market (company)
- Nugget (company)
- Amazon (company)
- U.S. Bank (company)

## Related episodes from other shows

- [How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-10-10-how-to-ask-someone-to-invest-in-your-cpg-brand-with-faves-ryan-raish) (The Startup CPG Podcast)
- [Founder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-20-founder-funder-fundraising-founder-investor-fit-and-building-the-next-big-breakf) (The Startup CPG Podcast)
- [Investor Spotlight: Hayden Williams, BrandProject](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-02-07-investor-spotlight-hayden-williams-brandproject) (The Startup CPG Podcast)
- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [From Hand Sanitizer to Tomato Sauce - How Sauz Went From 10 Doors to 3,500 in a Year](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-29-from-hand-sanitizer-to-tomato-sauce-how-sauz-went-from-10-doors-to-3-500-in-a-ye) (The Startup CPG Podcast)

## Citing this page

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