# Dhar Mann Studios: Dhar Mann

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-04-29
- Length: 1h 24m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-29-dhar-mann-studios-dhar-mann

## Summary

Dhar Mann, founder of Dhar Mann Studios, recounts his journey from a series of business failures—including a mortgage company, a medical marijuana supply store, and a Ponzi scheme investment—to building a massive digital media empire. He explains how he pivoted from a cosmetics brand to creating bite-sized morality tale videos, initially struggling on Facebook before finding massive success by adapting his format for YouTube. Mann details the scaling of his operation from a living room to a 40,000-square-foot Burbank studio, the financial realities of ad revenue, and his decision to remain independent rather than sell to a private equity firm.

## Chapters

- [5:38](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-29-dhar-mann-studios-dhar-mann#t=338) Early Life and Serial Entrepreneurship
- [11:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-29-dhar-mann-studios-dhar-mann#t=690) The Mortgage Company and Lamborghini
- [17:05](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-29-dhar-mann-studios-dhar-mann#t=1025) The Medical Marijuana Store and Legal Trouble
- [28:01](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-29-dhar-mann-studios-dhar-mann#t=1681) The Ponzi Scheme and Rock Bottom
- [39:37](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-29-dhar-mann-studios-dhar-mann#t=2377) Rebuilding with the Makeup School and Live Glam
- [49:37](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-29-dhar-mann-studios-dhar-mann#t=2977) The Birth of Dhar Mann Studios and Viral Content
- [1:02:38](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-29-dhar-mann-studios-dhar-mann#t=3758) Scaling to a Major Production Studio
- [1:15:44](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-29-dhar-mann-studios-dhar-mann#t=4544) Leadership, Health, and Future Plans

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

founders before launch, companies scaling up

## Mentioned

- Dhar Mann Studios (company)
- Live Glam (product)
- Facebook (other)
- YouTube (other)
- Nick Jessawala (other)
- U.S. Bank (company)
- Davis Marketing Services (company)
- California Real Estate Services (company)
- Dress Your Face Live (product)
- Tony Robbins (other)
- Prince EA (other)
- Jay Shetty (other)
- Lewis Howes (other)
- Kylie Cosmetics (product)
- Disney Plus (other)
- Netflix (other)
- Universal Studios (other)
- Disney (other)
- Pixar (other)

## Related episodes from other shows

- [Mike Burroughs (Founder / Creator, Stanceworks)](https://hardwarepodcasts.com/podcast/just-gonna-send-it/2026-08-26-mike-burroughs-founder-creator-stanceworks) (Just Gonna Send It)
- [397: The Gift Curtain](https://hardwarepodcasts.com/podcast/making-it/2023-05-05-397-the-gift-curtain) (Making It)
- [Live Video Demos From the Shop Floor w/ Chip Royce](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-03-07-live-video-demos-from-the-shop-floor-w-chip-royce) (The Manufacturing Executive)
- [382: Shmorts and shmeels](https://hardwarepodcasts.com/podcast/making-it/2022-12-23-382-shmorts-and-shmeels) (Making It)
- [92: We’ve Hit Our Ceiling](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-12-92-weve-hit-our-ceiling) (Thoroughly Considered)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-29-dhar-mann-studios-dhar-mann. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.