# Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-04-25
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-25-advice-line-with-fawn-weaver-of-uncle-nearest-premium-whiskey

## Summary

Fawn Weaver, founder of Uncle Nearest Premium Whiskey, joins host Guy Raz to advise three early-stage entrepreneurs on brand storytelling and business strategy. She advises Kevin Rita of Puente Coffee to articulate his farm-to-cup narrative on packaging, tells Elizabeth Frosty Wright of With Love Darling that product quality must precede social impact in marketing, and urges Joanne Bang of Eat Joe Pie to change her name to secure ownable online real estate.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-25-advice-line-with-fawn-weaver-of-uncle-nearest-premium-whiskey#t=0) Introduction: Fawn Weaver and the Advice Line Format
- [4:15](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-25-advice-line-with-fawn-weaver-of-uncle-nearest-premium-whiskey#t=255) Kevin Rita of Puente Coffee on Storytelling and Branding
- [14:59](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-25-advice-line-with-fawn-weaver-of-uncle-nearest-premium-whiskey#t=899) Elizabeth Frosty Wright of With Love Darling on Scaling and Product Quality
- [24:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-25-advice-line-with-fawn-weaver-of-uncle-nearest-premium-whiskey#t=1485) Joanne Bang of Eat Joe Pie on Naming and Online Real Estate

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Intellectual property](https://hardwarepodcasts.com/topic/intellectual-property)

## Most relevant to

founders before launch, early-stage companies, makers and hobbyists

## Mentioned

- Uncle Nearest Premium Whiskey (product)
- Puente Coffee (company)
- A2A Coffee Co (company)
- With Love Darling (product)
- Eat Joe Pie (product)
- Tito's Handmade Vodka (product)
- Mayel Organics (product)
- Dave's Hot Chicken (product)
- U.S. Bank (company)
- Food Network (company)
- Eater LA (company)
- GoDaddy (company)

## Related episodes from other shows

- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [Founder Feature: Emmanuel Waters and Courtney Tucker of Old Hillside Bourbon](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-03-06-founder-feature-emmanuel-waters-and-courtney-tucker-of-old-hillside-bourbon) (The Startup CPG Podcast)
- [How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-30-how-to-mind-your-packaging-branding-and-the-font-with-designer-and-agency-owner) (The Startup CPG Podcast)
- [Founder Feature - Fane He and Kyle Nguyen of  The Lucky Ox](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-06-20-founder-feature-fane-he-and-kyle-nguyen-of-the-lucky-ox) (The Startup CPG Podcast)
- [Founders Feature: Lucy Dana of One Trick Pony](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-21-founders-feature-lucy-dana-of-one-trick-pony) (The Startup CPG Podcast)

## Citing this page

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