# Healing through food with Danielle Walker of Against All Grain (2022)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-04-18
- Length: 47m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022

## Summary

Danielle Walker, founder of Against All Grain, explains how her struggle with ulcerative colitis led to the creation of a multifaceted food business, including bestselling cookbooks, spice lines, and digital courses. She details her journey from a personal WordPress blog to a New York Times bestseller, emphasizing her strategy of putting her face on the cover to build trust with sufferers of autoimmune diseases. Walker discusses the operational challenges of sourcing niche ingredients like coconut flour in the early 2010s and her decision to expand into physical products to control quality and accessibility for her audience.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=0) Introduction: Danielle Walker and Against All Grain
- [2:52](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=172) Childhood Food Culture and Early Health Symptoms
- [4:26](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=266) Diagnosis of Ulcerative Colitis and Medical Failures
- [10:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=635) The Uganda Trip and Discovery of Dietary Links
- [13:03](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=783) Adopting the Specific Carbohydrate Diet and Paleo
- [14:24](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=864) Launching the Against All Grain Blog and Facebook Page
- [18:29](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=1109) Sourcing Ingredients and Recipe Development Challenges
- [23:57](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=1437) From Affiliate Links to Publishing a Cookbook
- [29:11](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=1751) Bestseller Success and Marketing Without a Budget
- [33:51](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=2031) Putting Her Face on the Cover and Building Trust
- [36:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=2177) Expanding into Spices, Apparel, and Digital Courses
- [41:09](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022#t=2469) Advocacy, Medical Research, and Future Vision

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

early-stage companies

## Mentioned

- Against All Grain (product)
- U.S. Bank (company)
- Trader Joe's (company)
- Whole Foods (company)
- Amazon (company)
- Indiegogo (company)
- Facebook (other)
- WordPress (other)
- Healthy in a Hurry (product)
- Breaking the Vicious Cycle (product)

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- [Founder Feature: Morgan Murdock of Unbothered Foods](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-02-founder-feature-morgan-murdock-of-unbothered-foods) (The Startup CPG Podcast)
- [Founder Feature: Jessica Hamel of PlantChi](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-03-20-founder-feature-jessica-hamel-of-plantchi) (The Startup CPG Podcast)
- [#119 Lil Bucks: Cultivating Health and Sustainability Through Buckwheat with Founder Emily Griffith and Luke Peterson from A-Frame Farm](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-12-19-119-lil-bucks-cultivating-health-and-sustainability-through-buckwheat-with-found) (The Startup CPG Podcast)
- [Dip Into Paradise with Founder Emily Edwards](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-01-dip-into-paradise-with-founder-emily-edwards) (The Startup CPG Podcast)

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