# Weee!: Larry Liu

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-03-18
- Length: 1h 24m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-18-weee-larry-liu

## Summary

Larry Liu, co-founder and CEO of Weee!, explains how he pivoted his company from a failed group-buying platform to a $4 billion Asian grocery delivery service. After facing bankruptcy in 2017, Liu realized the core problem was not group buying but the lack of affordable access to ethnic food for immigrants. He restructured the business model to focus on direct-to-consumer grocery delivery, leveraging WeChat for community-based user acquisition and expanding beyond Chinese expats to serve other Asian and Latino communities.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-18-weee-larry-liu#t=0) Introduction: Larry Liu and Weee!
- [4:48](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-18-weee-larry-liu#t=288) Early Life, Intel, and eBay Arbitrage
- [17:54](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-18-weee-larry-liu#t=1074) MBA, Finance Career, and the Group-Buy Idea
- [37:44](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-18-weee-larry-liu#t=2264) Launching Weee! and Raising Seed Funding
- [47:50](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-18-weee-larry-liu#t=2870) The Pivot: Bankruptcy, Broken Back, and Realization
- [59:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-18-weee-larry-liu#t=3570) Restructuring: Warehouses, Delivery, and Layoffs
- [1:10:15](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-18-weee-larry-liu#t=4215) Pandemic Growth and Expanding to Other Ethnicities
- [1:20:50](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-18-weee-larry-liu#t=4850) Scaling to $28B Valuation and Future Vision

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Weee! (product)
- Intel (company)
- eBay (product)
- WeChat (product)
- Goodwater Capital (company)
- Amino Capital (company)
- Hotmail (company)

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- [Founder Feature: Single Origin Soy Sauce and Award Winning Branding with Christine Liu and Clarissa Wei of HEYDOH](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-05-founder-feature-single-origin-soy-sauce-and-award-winning-branding-with-christin) (The Startup CPG Podcast)
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## Citing this page

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