# Doing the bees’ work with Thai Sade of BloomX

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2024-01-18
- Length: 32m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-18-doing-the-bees-work-with-thai-sade-of-bloomx

## Summary

Thai Sade, co-founder and CEO of BloomX, explains how his company uses robotics and AI to enhance crop pollination, addressing the decline of bee populations and the need for higher agricultural yields. He details the development of two main technologies: the Burrow, an autonomous vehicle that vibrates blueberry flowers to release pollen, and the Crosby, a manual electrostatic tool for transferring sticky pollen in crops like avocados. Sade discusses the company's validation process in Latin America, its $8 million in funding, and how increasing yield per hectare can help prevent rainforest deforestation.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-18-doing-the-bees-work-with-thai-sade-of-bloomx#t=0) Introduction: Thai Sade and BloomX
- [1:25](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-18-doing-the-bees-work-with-thai-sade-of-bloomx#t=85) Sade’s Background: Kibbutz Life and Agriculture
- [7:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-18-doing-the-bees-work-with-thai-sade-of-bloomx#t=460) The Problem with Commercial Bee Pollination
- [17:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-18-doing-the-bees-work-with-thai-sade-of-bloomx#t=1037) BloomX Technology: The Burrow Robot
- [22:38](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-18-doing-the-bees-work-with-thai-sade-of-bloomx#t=1358) The Crosby: Electrostatic Pollination for Avocados
- [24:44](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-18-doing-the-bees-work-with-thai-sade-of-bloomx#t=1484) AI Algorithms and Yield Optimization
- [28:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-18-doing-the-bees-work-with-thai-sade-of-bloomx#t=1697) Business Status, Funding, and Environmental Impact

## Topics

- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

early-stage companies

## Mentioned

- BloomX (company)
- Thai Sade (other)
- Burrow (product)
- Crosby (product)
- Netafim (company)
- U.S. Bank (company)

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## Citing this page

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