# Full body preventive health care with Andrew Lacy of Prenuvo

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2023-12-07
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2023-12-07-full-body-preventive-health-care-with-andrew-lacy-of-prenuvo

## Summary

Andrew Lacy, co-founder and CEO of Prenuvo, explains how he pivoted from previous tech exits to build a full-body MRI screening company after experiencing the peace of mind from a scan by Dr. Rajpaul Attariwala. Lacy details the operational challenges of scaling a new diagnostic paradigm, the skepticism from the medical establishment regarding false positives and lack of long-term data, and the technical innovations in custom MRI hardware that allow for fast, high-quality whole-body imaging. He outlines Prenuvo's strategy to lower costs, expand access, and shift healthcare from reactive treatment to proactive maintenance.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-12-07-full-body-preventive-health-care-with-andrew-lacy-of-prenuvo#t=0) Introduction: Andrew Lacy and Prenuvo
- [1:59](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-12-07-full-body-preventive-health-care-with-andrew-lacy-of-prenuvo#t=119) The Origin Story and Dr. Attariwala
- [8:04](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-12-07-full-body-preventive-health-care-with-andrew-lacy-of-prenuvo#t=484) Operational and Funding Challenges
- [15:46](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-12-07-full-body-preventive-health-care-with-andrew-lacy-of-prenuvo#t=946) Technology: Fast Whole-Body MRI
- [19:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-12-07-full-body-preventive-health-care-with-andrew-lacy-of-prenuvo#t=1185) Criticism from the Medical Establishment
- [26:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-12-07-full-body-preventive-health-care-with-andrew-lacy-of-prenuvo#t=1595) Early Detection of Chronic Disease and Cancer
- [31:38](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-12-07-full-body-preventive-health-care-with-andrew-lacy-of-prenuvo#t=1898) Business Model, Pricing, and Future Vision

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Medical & health devices](https://hardwarepodcasts.com/topic/medical-devices)

## Most relevant to

companies scaling up

## Mentioned

- Prenuvo (company)
- Rajpaul Attariwala (other)
- U.S. Bank (company)
- Hero Bread (product)
- GE (company)
- American College of Radiology (company)
- UCSF (company)
- Rebecca Smith Bindman (other)
- Kim Kardashian (other)

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## Citing this page

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