# Love’s next chapter with Whitney Wolfe Herd of Bumble

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2023-10-26
- Length: 46m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-26-loves-next-chapter-with-whitney-wolfe-herd-of-bumble

## Summary

Whitney Wolfe Herd, founder and CEO of Bumble, discusses how the company pivoted its product and marketing strategies during the pandemic to survive the halt on in-person meetups. She explains her leadership journey as the youngest female founder to take a company public, balancing the demands of a public company with new motherhood and health challenges. Herd details Bumble's strategic shift toward integrating artificial intelligence to foster healthier, more confident human connections rather than replacing them, aiming to reduce loneliness and toxicity in dating.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-26-loves-next-chapter-with-whitney-wolfe-herd-of-bumble#t=0) Introduction: Whitney Wolfe Herd and Bumble's pandemic pivot
- [1:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-26-loves-next-chapter-with-whitney-wolfe-herd-of-bumble#t=82) Surviving the pandemic: pivoting to virtual dates and park meetups
- [9:05](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-26-loves-next-chapter-with-whitney-wolfe-herd-of-bumble#t=545) Leadership lessons: going public, motherhood, and postpartum struggles
- [16:50](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-26-loves-next-chapter-with-whitney-wolfe-herd-of-bumble#t=1010) Brand positioning: Bumble as a safe, inclusive 'digital coffee shop'
- [26:52](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-26-loves-next-chapter-with-whitney-wolfe-herd-of-bumble#t=1612) Managing stock price and focusing on customer experience
- [29:16](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-26-loves-next-chapter-with-whitney-wolfe-herd-of-bumble#t=1756) The future of dating: AI, getting offline, and preventing breakups
- [37:55](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-26-loves-next-chapter-with-whitney-wolfe-herd-of-bumble#t=2275) Addressing the loneliness epidemic and the subscription model
- [44:34](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-26-loves-next-chapter-with-whitney-wolfe-herd-of-bumble#t=2674) Whitney's 10-year vision: ethical AI and healthier relationships

## Topics

- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Bumble (product)
- Zoom (product)
- Blackstone (company)
- Planned Parenthood (company)
- Duolingo (product)
- Headspace (product)
- Calm (product)

## Related episodes from other shows

- [Founder Feature: Zoe Levin of Bim Bam Boo](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-03-21-founder-feature-zoe-levin-of-bim-bam-boo) (The Startup CPG Podcast)
- [Founder Feature: Veena Krishnan and Whitney McElwain of Daybird](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-08-10-founder-feature-veena-krishnan-and-whitney-mcelwain-of-daybird) (The Startup CPG Podcast)
- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)
- [019: Organic haircare products with Susana Stewart & Caroline Maina of Fro Butter](https://hardwarepodcasts.com/podcast/product-startup/2016-09-20-019-organic-haircare-products-with-susana-stewart-caroline-maina-of-fro-butter) (Product Startup)
- [How the IoT Market is Changing | IoT Marketing's Tiffani Neilson | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-04-23-how-the-iot-market-is-changing-iot-marketings-tiffani-neilson-internet-of-things) (IoT For All Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-26-loves-next-chapter-with-whitney-wolfe-herd-of-bumble. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.