# Leading through radical change with Julia Hartz of Eventbrite

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2023-10-19
- Length: 48m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-19-leading-through-radical-change-with-julia-hartz-of-eventbrite

## Summary

Julia Hartz, co-founder and CEO of Eventbrite, recounts how the company survived the pandemic by pivoting from live ticketing to supporting virtual events and fundamentally resetting its strategy to focus on 'super creators'—frequent event organizers. She details the decision to lay off half the workforce, raise significant capital despite being a public company, and shift the business model toward a two-sided marketplace with marketing tools like Eventbrite Boost. Hartz also discusses the challenges of leading a remote-first organization, managing stock price volatility, and navigating the complexities of freedom of assembly and corporate political neutrality.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-19-leading-through-radical-change-with-julia-hartz-of-eventbrite#t=0) Introduction: Julia Hartz and the Pandemic Crisis
- [1:15](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-19-leading-through-radical-change-with-julia-hartz-of-eventbrite#t=75) The Immediate Impact: Revenue Collapse and Layoffs
- [4:38](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-19-leading-through-radical-change-with-julia-hartz-of-eventbrite#t=278) Wartime Leadership and Strategic Reset
- [12:28](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-19-leading-through-radical-change-with-julia-hartz-of-eventbrite#t=748) Focusing on Super Creators and Virtual Events
- [20:57](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-19-leading-through-radical-change-with-julia-hartz-of-eventbrite#t=1257) Capital Raising and Financial Survival
- [27:04](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-19-leading-through-radical-change-with-julia-hartz-of-eventbrite#t=1624) Shifting to a Marketplace Model with Eventbrite Boost
- [31:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-19-leading-through-radical-change-with-julia-hartz-of-eventbrite#t=1882) Managing Stock Price and Employee Morale
- [34:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-19-leading-through-radical-change-with-julia-hartz-of-eventbrite#t=2075) Remote Work Culture and Talent Development
- [43:50](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-19-leading-through-radical-change-with-julia-hartz-of-eventbrite#t=2630) Corporate Politics and Freedom of Assembly

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- Eventbrite (company)
- U.S. Bank (company)
- LinkedIn (company)
- Canva (company)
- Eventbrite Boost (product)
- Etsy (company)
- Microsoft (company)
- Bud Light (product)

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- [Afterschool Podcast, Episode 9 - Rusty Meadows (10/21)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-05-afterschool-podcast-episode-9-rusty-meadows-10-21) (Core77 Podcast)
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