# Cultivating a creative community with Tina Roth-Eisenberg of CreativeMornings

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2023-06-01
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-01-cultivating-a-creative-community-with-tina-roth-eisenberg-of-creativemornings

## Summary

Tina Roth-Eisenberg, founder of CreativeMornings, explains how her 2008 Brooklyn co-working space, Studio Mates, evolved into a global network of 200+ free creative meetups. She details the organic growth from a single New York chapter to a distributed model, highlighting the pivotal role of Mailchimp’s Ben Chestnut in providing early sponsorship and the strategic shift toward community-led support. Roth-Eisenberg also discusses her parallel ventures, including the blog Swiss Miss and the temporary tattoo company Tatley, which she sold to Pilot in 2022 to focus entirely on CreativeMornings.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-01-cultivating-a-creative-community-with-tina-roth-eisenberg-of-creativemornings#t=0) Introduction: Tina Roth-Eisenberg and CreativeMornings
- [1:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-01-cultivating-a-creative-community-with-tina-roth-eisenberg-of-creativemornings#t=100) Early Career and the Swiss Miss Blog
- [7:07](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-01-cultivating-a-creative-community-with-tina-roth-eisenberg-of-creativemornings#t=427) Founding Studio Mates Co-Working Space
- [13:15](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-01-cultivating-a-creative-community-with-tina-roth-eisenberg-of-creativemornings#t=795) The Origin of CreativeMornings
- [18:43](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-01-cultivating-a-creative-community-with-tina-roth-eisenberg-of-creativemornings#t=1123) Securing Mailchimp Sponsorship
- [23:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-01-cultivating-a-creative-community-with-tina-roth-eisenberg-of-creativemornings#t=1402) Scaling to a Global Chapter Network
- [30:31](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-01-cultivating-a-creative-community-with-tina-roth-eisenberg-of-creativemornings#t=1831) Business Model and Community Support
- [37:27](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-01-cultivating-a-creative-community-with-tina-roth-eisenberg-of-creativemornings#t=2247) Tatley, Swiss Miss, and Future Vision

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- CreativeMornings (product)
- Swiss Miss (product)
- Studio Mates (product)
- Mailchimp (company)
- Tatley (product)
- Pentagram (company)
- Freitach (company)
- Pilot (company)
- Google (company)
- Square Space (company)
- Adobe (company)
- WordPress (company)
- Basecamp (company)

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- [Season 2 Trailer - What's Next for Startup CPG?](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-11-21-season-2-trailer-whats-next-for-startup-cpg) (The Startup CPG Podcast)
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- [#176 -  Startup CPG’s 2024 Year in Review](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-12-30-176-startup-cpgs-2024-year-in-review) (The Startup CPG Podcast)

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