# HIBT Lab! Hevesh5: Lily Hevesh

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2023-04-27
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-27-hibt-lab-hevesh5-lily-hevesh

## Summary

Lily Hevesh, creator of the Hevesh5 YouTube channel, explains how she turned a childhood hobby of domino art into a multi-faceted business, including launching a precision domino line with Spinmaster and starting an agency for large-scale projects. She details the technical challenges of manufacturing toppling dominoes, the decision to leave polytechnic college to pursue content creation full-time, and her strategic choice to prioritize her craft as a solo artist over scaling into a massive 'empire' structure. Hevesh also discusses her role as a judge on the Dutch TV show 'Domino Challenge' and her vision for bringing domino art into educational settings.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-27-hibt-lab-hevesh5-lily-hevesh#t=0) Introduction: Lily Hevesh and the Hevesh5 Brand
- [1:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-27-hibt-lab-hevesh5-lily-hevesh#t=60) Early Life and Discovery of Domino Art
- [7:27](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-27-hibt-lab-hevesh5-lily-hevesh#t=447) Building the YouTube Channel and Going Viral
- [15:12](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-27-hibt-lab-hevesh5-lily-hevesh#t=912) Filming Techniques and Project Management
- [20:54](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-27-hibt-lab-hevesh5-lily-hevesh#t=1254) Major Projects: Collateral Beauty and College Decision
- [30:01](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-27-hibt-lab-hevesh5-lily-hevesh#t=1801) Launching the H5 Domino Line with Spinmaster
- [35:43](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-27-hibt-lab-hevesh5-lily-hevesh#t=2143) Business Structure, Agency, and Future Vision

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- Hevesh5 (product)
- Spinmaster (company)
- Collateral Beauty (product)
- Will Smith (other)
- Warner Bros. (company)
- Campbell's soup (product)
- Domino Challenge (product)
- Lego (product)
- U.S. Bank (company)

## Related episodes from other shows

- [414: Every Video Is Someone’s Career](https://hardwarepodcasts.com/podcast/making-it/2023-10-13-414-every-video-is-someones-career) (Making It)
- [S2E41 The Hacksmith | James Hobson](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-09-24-s2e41-the-hacksmith-james-hobson) (Being an Engineer)
- [376: This one only has four utters](https://hardwarepodcasts.com/podcast/making-it/2022-11-04-376-this-one-only-has-four-utters) (Making It)
- [Product Design with Simone Giertz](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz) (The Amp Hour)
- [Episode 034: WAELDER](https://hardwarepodcasts.com/podcast/making-it/2015-08-28-episode-034-waelder) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-27-hibt-lab-hevesh5-lily-hevesh. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.