# HIBT Lab! Boom Supersonic: Blake Scholl

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2023-02-23
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2023-02-23-hibt-lab-boom-supersonic-blake-scholl

## Summary

Blake Scholl, founder and CEO of Boom Supersonic, explains how he revived commercial supersonic flight with the Overture aircraft, aiming to fly business class fares at $5,000. He details the company's digital-first design approach, the construction of the XB-1 prototype, and the strategic pivot to sustainable aviation fuels to ensure carbon neutrality. Scholl also reflects on his previous ventures, including Amazon, Pelago, and Chemo Labs, and discusses the timeline for Overture's production and certification by 2029.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-02-23-hibt-lab-boom-supersonic-blake-scholl#t=0) Introduction: Blake Scholl and Boom Supersonic
- [1:48](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-02-23-hibt-lab-boom-supersonic-blake-scholl#t=108) Early Career: Amazon, Pelago, and Chemo Labs
- [15:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-02-23-hibt-lab-boom-supersonic-blake-scholl#t=945) The Vision: Why Supersonic Flight is Viable Again
- [21:03](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-02-23-hibt-lab-boom-supersonic-blake-scholl#t=1263) Building the Team and Digital Design Strategy
- [26:54](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-02-23-hibt-lab-boom-supersonic-blake-scholl#t=1614) The XB-1 Prototype and Flight Testing
- [29:33](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-02-23-hibt-lab-boom-supersonic-blake-scholl#t=1773) Overture: Economics, Range, and Sustainability
- [36:57](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-02-23-hibt-lab-boom-supersonic-blake-scholl#t=2217) Noise Regulations and Production Timeline

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Boom Supersonic (company)
- Overture (product)
- XB-1 (product)
- Concorde (product)
- Amazon (company)
- Pelago (company)
- Chemo Labs (company)
- Groupon (company)
- United Airlines (company)
- American Airlines (company)
- Japan Airlines (company)
- Jeff Bezos (other)
- Andrew Mason (other)

## Related episodes from other shows

- [2. Boom Brings Back Supersonic, Using AI to Beat TB, 5G is Messing Up Weather Forecasts](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2021-01-26-2-boom-brings-back-supersonic-using-ai-to-beat-tb-5g-is-messing-up-weather-forec) (The Next Byte Podcast)
- [Riley Knox: Leviathan Air, Flying Cargo Ships, and Altering Global Trade | Hard Tech Podcast #21](https://hardwarepodcasts.com/podcast/hard-tech-podcast/2024-07-21-riley-knox-leviathan-air-flying-cargo-ships-and-altering-global-trade-hard-tech) (Hard Tech Podcast)
- [Reimagining The Future of Aviation Training with Ted Slusher, founder & CEO of Silent Crown](https://hardwarepodcasts.com/podcast/tough-tech-vets/2024-11-25-reimagining-the-future-of-aviation-training-with-ted-slusher-founder-ceo-of-sile) (Tough Tech Vets)
- [The Next Frontier of Aviation and AM's Impact with Tim Berry of JetZero](https://hardwarepodcasts.com/podcast/additive-snack/2024-11-12-the-next-frontier-of-aviation-and-ams-impact-with-tim-berry-of-jetzero) (Additive Snack)
- [Why Electric Aviation Is Finally Becoming Possible | Anders Forslund](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2026-09-03-why-electric-aviation-is-finally-becoming-possible-anders-forslund) (Hardware to Save a Planet)

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