# HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2022-12-15
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-15-hibt-lab-mitu-and-suma-wealth-beatriz-acevedo

## Summary

Beatriz Acevedo, founder of the media company mitú and the fintech startup Suma Wealth, discusses her journey from radio host to serial entrepreneur. She explains how mitú succeeded by focusing on 'in-culture' content rather than just language, and details the challenges of the MCN business model and venture capital pressure for views over profitability. Acevedo then outlines her pivot to Suma Wealth, a platform designed to close the Latino wealth gap by building trust and financial literacy through culturally relevant, AI-enabled coaching and gamified education.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-15-hibt-lab-mitu-and-suma-wealth-beatriz-acevedo#t=0) Introduction: Beatriz Acevedo, mitú and SUMA Wealth
- [1:25](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-15-hibt-lab-mitu-and-suma-wealth-beatriz-acevedo#t=85) Early Career: Radio, TV, and Moving to the US
- [8:48](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-15-hibt-lab-mitu-and-suma-wealth-beatriz-acevedo#t=528) Founding mitú: The Multichannel Network Strategy
- [16:36](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-15-hibt-lab-mitu-and-suma-wealth-beatriz-acevedo#t=996) The 'In-Culture' Pivot: Language vs. Cultural Connection
- [22:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-15-hibt-lab-mitu-and-suma-wealth-beatriz-acevedo#t=1360) Business Challenges: VC Pressure and Platform Risk
- [28:23](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-15-hibt-lab-mitu-and-suma-wealth-beatriz-acevedo#t=1703) Launching SUMA Wealth: Building Trust in Fintech
- [33:48](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-15-hibt-lab-mitu-and-suma-wealth-beatriz-acevedo#t=2028) SUMA's Business Model: Gamification and Premium Membership
- [36:13](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-15-hibt-lab-mitu-and-suma-wealth-beatriz-acevedo#t=2173) Closing the Wealth Gap: Mission and Future Goals

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up, early-stage companies

## Mentioned

- mitú (product)
- Suma Wealth (product)
- Ricky Martin (other)
- Menudo (other)
- Discovery Channel (company)
- BuzzFeed (company)
- Huffington Post (company)
- Tastemade (company)
- GoDigital Media Group (company)
- Nerd Wallet (product)
- Morgan Stanley (company)
- Chase (company)
- Wells Fargo (company)
- Fidelity (company)
- Arizona State University (company)

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- [#211 - Acquisition Story: How Hector Saldivar Grew Tia Lupita Foods From a Family Recipe to a Successful Acquisition](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-08-26-211-acquisition-story-how-hector-saldivar-grew-tia-lupita-foods-from-a-family-re) (The Startup CPG Podcast)
- [Investor Spotlight: Jaxon Stuart, Spacestation Investments](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-29-investor-spotlight-jaxon-stuart-spacestation-investments) (The Startup CPG Podcast)
- [From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez (2023)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-10-17-from-turning-down-shark-tank-offers-to-raising-2-7-million-for-nopalera-with-san) (The Startup CPG Podcast)
- [Nemi, The Original, All-Natural Crunchy Cactus (Nopales) Snack](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-06-14-nemi-the-original-all-natural-crunchy-cactus-nopales-snack) (The Startup CPG Podcast)

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