# HIBT Lab! Goodr: Jasmine Crowe-Houston

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2022-11-24
- Length: 45m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-24-hibt-lab-goodr-jasmine-crowe-houston

## Summary

Jasmine Crowe-Houston, founder of Goodr, explains how she pivoted from feeding the homeless in Atlanta to building a for-profit logistics company that recovers surplus food from businesses for nonprofits. She details the initial struggle of convincing clients to work with a for-profit entity and the development of a technology platform to match food inventory with nearby nonprofits and drivers. Crowe-Houston discusses the business model, which charges clients a fee comparable to waste management services while providing tax deductions and ESG benefits, leading to rapid scaling across 34 cities.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-24-hibt-lab-goodr-jasmine-crowe-houston#t=0) Introduction: Jasmine Crowe-Houston and Goodr
- [2:01](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-24-hibt-lab-goodr-jasmine-crowe-houston#t=121) From Black Celebrity Giving to Sunday Soul
- [7:51](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-24-hibt-lab-goodr-jasmine-crowe-houston#t=471) The Food Waste Crisis and the 'Aha' Moment
- [16:18](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-24-hibt-lab-goodr-jasmine-crowe-houston#t=978) Founding Goodr as a For-Profit Logistics Company
- [24:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-24-hibt-lab-goodr-jasmine-crowe-houston#t=1440) Building the Tech Platform and Driver Network
- [27:46](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-24-hibt-lab-goodr-jasmine-crowe-houston#t=1666) Business Model, ESG, and Scaling to 34 Cities

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)

## Most relevant to

companies scaling up

## Mentioned

- Goodr (company)
- Black Celebrity Giving (company)
- Sunday Soul (product)
- Georgia Tech (company)
- Uber (company)
- Lyft (company)
- DoorDash (company)
- Roadie (company)
- Walmart (company)
- Magic Johnson (other)
- Sedexo (company)
- NBA (company)
- State Farm (company)

## Related episodes from other shows

- [#179 - Bootstrap Heroes: Hazard's Hop Water, SWAIR, Gourmend Foods](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-01-21-179-bootstrap-heroes-hazards-hop-water-swair-gourmend-foods) (The Startup CPG Podcast)
- [#186 - Bootstrap Heroes: Bumpin Blends, Lentiful and Drink Wholesome](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-03-11-186-bootstrap-heroes-bumpin-blends-lentiful-and-drink-wholesome) (The Startup CPG Podcast)
- [Dip Into Paradise with Founder Emily Edwards](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-01-dip-into-paradise-with-founder-emily-edwards) (The Startup CPG Podcast)
- [Ep. 8: Build a Food Business with Teeth - Chloe Sorvino, Forbes Magazine](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-13-ep-8-build-a-food-business-with-teeth-chloe-sorvino-forbes-magazine) (The Startup CPG Podcast)
- [#115 Pure Gold Series: Lessons on Iterating from Seth Goldman + Updates on Eat the Change & Just Ice Tea](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-11-21-115-pure-gold-series-lessons-on-iterating-from-seth-goldman-updates-on-eat-the-c) (The Startup CPG Podcast)

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