# HIBT Lab! Against All Grain: Danielle Walker

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2022-10-06
- Length: 46m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2022-10-06-hibt-lab-against-all-grain-danielle-walker

## Summary

Danielle Walker, founder of the Against All Grain brand, explains how she transformed her personal struggle with ulcerative colitis into a multifaceted business. She details her journey from a WordPress blog to a New York Times bestselling cookbook author, and finally to launching product lines including spices, apparel, and digital courses. Walker discusses the strategic pivot from the 'paleo' niche to broader 'grain-free' and 'healthy in a hurry' positioning, and her advocacy for integrating diet with medical treatment for autoimmune diseases.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-10-06-hibt-lab-against-all-grain-danielle-walker#t=0) Introduction: Danielle Walker and Against All Grain
- [3:32](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-10-06-hibt-lab-against-all-grain-danielle-walker#t=212) Diagnosis and the Failure of Medication
- [8:23](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-10-06-hibt-lab-against-all-grain-danielle-walker#t=503) Discovering Diet as Medicine in Uganda
- [13:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-10-06-hibt-lab-against-all-grain-danielle-walker#t=810) Starting the Blog and Organic Growth
- [23:04](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-10-06-hibt-lab-against-all-grain-danielle-walker#t=1384) From E-book to Bestselling Cookbook
- [35:25](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-10-06-hibt-lab-against-all-grain-danielle-walker#t=2125) Building the Brand and Product Lines
- [40:18](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-10-06-hibt-lab-against-all-grain-danielle-walker#t=2418) Advocacy and Future of the Business

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- Against All Grain (product)
- Healthy in a Hurry (product)
- U.S. Bank (company)
- Trader Joe's (company)
- Whole Foods (company)
- Amazon (company)
- WordPress (tool)
- Indiegogo (company)
- Breaking the Vicious Cycle (product)

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- [Founder Feature: Jessica Hamel of PlantChi](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-03-20-founder-feature-jessica-hamel-of-plantchi) (The Startup CPG Podcast)
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- [Founder Feature: Grace Mittl of Absurd Snacks](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-06-13-founder-feature-grace-mittl-of-absurd-snacks) (The Startup CPG Podcast)

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