# HIBT Lab! Wonder: Marc Lore

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2022-09-22
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2022-09-22-hibt-lab-wonder-marc-lore

## Summary

Marc Lore, founder of diapers.com and Jet.com, discusses his latest venture, Wonder, a $3.5 billion valued company disrupting food delivery by cooking meals in mobile vans outside customers' homes. He explains how Wonder uses sous-vide food science and high-speed convection ovens in Mercedes Sprinter vans to deliver hot, high-quality food from chefs like Bobby Flay and Jose Andres in about 30 minutes. Lore also shares insights on his other co-founded companies, the future of conversational commerce, and his philosophy on building complex, capital-intensive businesses.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-09-22-hibt-lab-wonder-marc-lore#t=0) Introduction: Marc Lore and Wonder's Mobile Restaurant Concept
- [10:09](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-09-22-hibt-lab-wonder-marc-lore#t=609) Wonder's Operational Model: Mobile Vans and Food Science
- [16:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-09-22-hibt-lab-wonder-marc-lore#t=995) Scaling Challenges: Staffing, Quality Control, and Expansion
- [4:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-09-22-hibt-lab-wonder-marc-lore#t=280) Other Ventures: Mojo, Wizard, Jump, and Thoughtful
- [36:08](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-09-22-hibt-lab-wonder-marc-lore#t=2168) The Future of E-commerce: Conversational Commerce and AI

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

early-stage companies

## Mentioned

- Wonder (product)
- diapers.com (company)
- Jet.com (company)
- Walmart (company)
- Amazon (company)
- DoorDash (company)
- Uber Eats (company)
- Bobby Flay Steak (product)
- Nakazawa (product)
- Pizzeria Mozza (product)
- Mojo (product)
- Wizard (product)
- Jump (product)
- Thoughtful (product)
- U.S. Bank (company)
- Peloton (company)

## Related episodes from other shows

- [Founder Feature: Jen Liao of MìLà](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-08-23-founder-feature-jen-liao-of-mila) (The Startup CPG Podcast)
- [Nacho Average Podcast with Lauren Joyner, Founder of Loca Foods](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-11-21-nacho-average-podcast-with-lauren-joyner-founder-of-loca-foods) (The Startup CPG Podcast)
- [Garrett McCurrach and Canon Reeves (Co-Founders, Pipedream Labs)](https://hardwarepodcasts.com/podcast/just-gonna-send-it/2025-12-17-garrett-mccurrach-and-canon-reeves-co-founders-pipedream-labs) (Just Gonna Send It)
- [Founder Feature: Morgan Murdock of Unbothered Foods](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-02-founder-feature-morgan-murdock-of-unbothered-foods) (The Startup CPG Podcast)
- [Founder Feature: Chef V of Alchemy of Food](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-02-13-founder-feature-chef-v-of-alchemy-of-food) (The Startup CPG Podcast)

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