# HIBT Lab! IDEO: David Kelley

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2022-07-28
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-28-hibt-lab-ideo-david-kelley

## Summary

David Kelley, founder of IDEO and Stanford’s d.school, recounts his career from designing the 'Lavatory Occupied' sign at Boeing to collaborating with Steve Jobs on the first Apple mouse. He explains how IDEO merged to create a multidisciplinary design firm that popularized design thinking, prototyping, and flat organizational structures. Kelley discusses the challenges of balancing aesthetics with functionality, citing his non-functional Anormé telephone, and shares how IDEO helped transform corporate culture and even Peru’s education system through human-centered innovation.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-28-hibt-lab-ideo-david-kelley#t=0) Introduction: David Kelley and IDEO
- [1:37](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-28-hibt-lab-ideo-david-kelley#t=97) Boeing and the Lavatory Sign
- [3:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-28-hibt-lab-ideo-david-kelley#t=222) Stanford, Apple, and the First Mouse
- [8:24](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-28-hibt-lab-ideo-david-kelley#t=504) Working with Steve Jobs
- [11:50](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-28-hibt-lab-ideo-david-kelley#t=710) The Anormé Telephone and Product-Design Tension
- [14:18](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-28-hibt-lab-ideo-david-kelley#t=858) IDEO’s Multidisciplinary Method and Design Thinking
- [18:36](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-28-hibt-lab-ideo-david-kelley#t=1116) Flat Hierarchies and Prototyping Culture
- [25:51](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-28-hibt-lab-ideo-david-kelley#t=1551) Transforming Corporate Culture and Innovation
- [32:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-28-hibt-lab-ideo-david-kelley#t=1942) Social Impact: The Innova School System in Peru
- [38:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-28-hibt-lab-ideo-david-kelley#t=2280) The Future of Design Thinking and Diversity

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- IDEO (company)
- Apple (company)
- Stanford (company)
- Boeing (company)
- Anormé telephone (product)
- Nerf football (product)
- Innova School System (product)
- Intercorp (company)
- Steve Jobs (other)
- David Kelley (other)
- Jerry Mannock (other)
- Bill Moggridge (other)
- Mike Nuttall (other)
- Ettore Sottsass (other)
- Carlos Rodriguez Pester (other)

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- [Design and Engineering Shouldn't Be Separate Islands | Pensar, Tactile, Mathscaper, Vector7 | Rob Leonard](https://hardwarepodcasts.com/podcast/tradeoffs/2026-07-27-design-and-engineering-shouldnt-be-separate-islands-pensar-tactile-mathscaper-ve) (TRADEOFFS)
- [Michael Kubba | Working for Apple, Tesla, and Google](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-07-15-michael-kubba-working-for-apple-tesla-and-google) (Being an Engineer)
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