Hardware Podcasts

HIBT Lab! IDEO: David Kelley

How I Built This · 28 Jul 2022 · 40m

What this episode covers

David Kelley, founder of IDEO and Stanford’s d.school, recounts his career from designing the 'Lavatory Occupied' sign at Boeing to collaborating with Steve Jobs on the first Apple mouse. He explains how IDEO merged to create a multidisciplinary design firm that popularized design thinking, prototyping, and flat organizational structures. Kelley discusses the challenges of balancing aesthetics with functionality, citing his non-functional Anormé telephone, and shares how IDEO helped transform corporate culture and even Peru’s education system through human-centered innovation.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
IDEO, Apple, Stanford, Boeing, Intercorp
Products
Anormé telephone, Nerf football, Innova School System
Also
Steve Jobs, David Kelley, Jerry Mannock, Bill Moggridge, Mike Nuttall, Ettore Sottsass, Carlos Rodriguez Pester

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