# ICYMI... HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2022-07-21
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry

## Summary

Colin Rosenblum and Samir Chaudry, the YouTube duo Colin and Samir, recount their 10-year journey from building a niche lacrosse network to becoming prominent voices in the creator economy. They discuss the pivot from their initial sports content to a channel focused on creator education, highlighting the financial realities of YouTube ad revenue versus brand sponsorships. The founders emphasize the importance of building a newsletter, The Published Press, to own their audience and scale their business beyond the limitations of platform algorithms.

## Chapters

- [4:26](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry#t=266) Origin: The Lacrosse Network
- [11:36](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry#t=696) Acquisition by Whistle Sports
- [15:41](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry#t=941) The Pivot and Creative Burnout
- [19:51](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry#t=1191) Finding the Creator Niche
- [22:46](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry#t=1366) YouTube Economics and Monetization
- [24:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry#t=1462) Building The Published Press Newsletter
- [27:28](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry#t=1648) Audience Strategy and Future Outlook

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- Colin and Samir (product)
- The Lacrosse Network (product)
- Whistle Sports (company)
- Casey Neistat (other)
- The Published Press (product)
- Mr. Beast (other)
- Dude Perfect (other)
- TikTok (product)
- YouTube (product)

## Related episodes from other shows

- [Episode 043: Tell us how you really feel, Jimmy..](https://hardwarepodcasts.com/podcast/making-it/2015-10-30-episode-043-tell-us-how-you-really-feel-jimmy) (Making It)
- [Episode 316: The Bubble](https://hardwarepodcasts.com/podcast/making-it/2021-07-30-episode-316-the-bubble) (Making It)
- [Episode 050: Good Days](https://hardwarepodcasts.com/podcast/making-it/2015-12-18-episode-050-good-days) (Making It)
- [376: This one only has four utters](https://hardwarepodcasts.com/podcast/making-it/2022-11-04-376-this-one-only-has-four-utters) (Making It)
- [394: You Grow Into Being a Human](https://hardwarepodcasts.com/podcast/making-it/2023-04-07-394-you-grow-into-being-a-human) (Making It)

## Citing this page

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