# HIBT Lab! Mark Cuban Cost Plus Drug Company: Mark Cuban

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2022-06-16
- Length: 34m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2022-06-16-hibt-lab-mark-cuban-cost-plus-drug-company-mark-cuban

## Summary

Serial entrepreneur Mark Cuban discusses his newest venture, the Mark Cuban Cost Plus Drug Company (MCCPDC), which he co-founded with radiologist Alex Oshmiansky to disrupt the pharmaceutical industry by offering generic drugs at transparent, low costs. Cuban explains how he educated himself on the complex drug pricing ecosystem, identifying Pharmacy Benefit Managers (PBMs) and vertically integrated insurance companies as the primary drivers of inflated prices rather than manufacturing costs. He details the company's business model as a public benefit corporation that charges a flat 15% markup plus handling and shipping fees, bypassing traditional insurance rebates to undercut standard co-pays. Cuban also touches on his interest in NFTs, his strategy for staying grounded through social media feedback, and his belief that wealthy individuals have a responsibility to fund solutions for systemic problems like high drug prices.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-06-16-hibt-lab-mark-cuban-cost-plus-drug-company-mark-cuban#t=0) Introduction and NFTs
- [10:14](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-06-16-hibt-lab-mark-cuban-cost-plus-drug-company-mark-cuban#t=614) Mark Cuban Cost Plus Drug Company Origin
- [14:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-06-16-hibt-lab-mark-cuban-cost-plus-drug-company-mark-cuban#t=875) Understanding the Drug Pricing Ecosystem
- [18:44](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-06-16-hibt-lab-mark-cuban-cost-plus-drug-company-mark-cuban#t=1124) Business Model and Transparency
- [25:21](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-06-16-hibt-lab-mark-cuban-cost-plus-drug-company-mark-cuban#t=1521) Manufacturing and Scaling Challenges
- [30:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-06-16-hibt-lab-mark-cuban-cost-plus-drug-company-mark-cuban#t=1830) Funding and Social Responsibility

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

early-stage companies

## Mentioned

- Mark Cuban Cost Plus Drug Company (company)
- TruePill (company)
- Alex Oshmiansky (other)
- Ryan Klein (other)
- Dallas Mavericks (company)
- Shark Tank (other)
- Rareable (other)
- Mentable (other)
- Ethereum (other)
- Walmart (company)
- Martin Shkreli (other)
- Dara Prim (other)
- National Institute of Health (company)
- Pharmacy Benefit Managers (other)

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- [075 - Shortages, Pricing, Mastering New Skills, and Building Deep Understanding with Ben Locwin](https://hardwarepodcasts.com/podcast/lets-combinate/2023-03-08-075-shortages-pricing-mastering-new-skills-and-building-deep-understanding-with) (Let's Combinate)
- [046 - "Inflation Reduction Act" with Sarfaraz Niazi](https://hardwarepodcasts.com/podcast/lets-combinate/2022-08-17-046-inflation-reduction-act-with-sarfaraz-niazi) (Let's Combinate)
- [109 - Protecting Patients at All Costs, Being a CQO in Big Pharma, Supply Chain Security and Generic Drugs with Martin Van Trieste](https://hardwarepodcasts.com/podcast/lets-combinate/2023-11-08-109-protecting-patients-at-all-costs-being-a-cqo-in-big-pharma-supply-chain-secu) (Let's Combinate)
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## Citing this page

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